FEDSA

AcronymDefinition
FEDSAFederation of European Direct Selling Associations
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The direct selling industry is "vibrant and fast-growing", according to a new report from Pricewaterhouse Coopers, commissioned by the sector's European industry association, FEDSA. Already the sector - which covers sales outside permanent retail locations - has a total turnover in the EU of Euro 12 billion, and some 1.9 million independent direct sellers account for 13% of the total EU retail workforce, with their operations via home and workplace visits, catalogues, television, telephone and the Internet.
EUROPEAN DIRECT SELLING INDUSTRY PREDICTS GROWTH
The Federation of European Direct Selling Associations (FEDSA), which represents members in 20 countries from Ireland to Poland in an attempt to influence the drafting of the EU directives.
Getting the Goods Mail Order Parcels/Year (in millions of pieces) Type of Firm Belgium Holland France General Mail Order 6.5 10.2 50.5 Books, CDs and Records 1.0 2.5 12.5 Cosmetics 1.5 .6 9.2 Gadgets 0.75 0.32 4.2 Others 1.6 1.0 6.9 TOTAL 11.35 15.62 83.3 Even when directives are adopted by the European Council and then the European Parliament, explains Tony Donnan, FEDSA chairman and general manager for Avon governmental affairs across Europe, individual countries can enact even more exacting restrictions if they want.
Making it in Europe
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