attention economy

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attention economy

The theory that the attention span of online users is a limited commodity that is subject to market forces. The economic model supposes the existence of a market place in which consumers agree to give their attention in exchange for services such as email or personalized news.

References in periodicals archive ?

Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems (https://en.wikipedia.org/wiki/Attention_economy).

Trust Design: Balancing Smart Contracts Utility and Decentralisation Risk

Nevertheless, she said every medium was competing in the game of ''attention economics'' and the report found that some activities such as reading magazines, playing video games and attending live events were losing out; they all ranked among the least preferred sources of entertainment.