Qualcomm, Microsoft Lean on AI Hype to Spur PC Market Revival
- App makers like Adobe and Salesforce haven’t yet signed on
- Only a small share of PCs sold this year will be AI-optimized
Tech companies from Microsoft Corp. to Qualcomm Inc. are embarking on a marketing blitz for a new type of computer they are dubbing “AI PCs,” promising artificial intelligence features embedded in their laptops and desktops.
The new laptops differ from standard devices with the inclusion of an additional processor that’s tailored to speed up AI features like personal assistants and the ability to automate tasks.