Amplify your ABC with our marketing and training resources
ABC certification places your brand on the map for media buyers, setting you apart from unaudited competitors and giving you a valuable commercial edge.
Explore our resources to maximize your ABC advantage. Choose marketing tools to support your promotional activity, book training for your sales teams, and stay informed by subscribing to our e-alerts or newsletters.
Top tips to stand out!
- Use the ABC logo - in your titles, on your media kit and in proposals
- Ensure your sales and marketing teams are well briefed on your ABC and what it represents
- Use our marketing material to spread the message to direct advertisers who may need more education
Marketing resources
Explore our resources to maximize your ABC advantage. Choose marketing tools to support your promotional activity, book training for your sales teams, and stay informed by subscribing to our e-alerts or newsletters.
Use the ABC Logo
Our logo is instantly recognisable in the industry as a ‘stamp of trust’. It’s a clear sign that you’re committed to transparent trading processes and that your advertisers can trust in the media you offer.
Being able to include an ABC logo stands you apart from your competition so make good use of it in your marketing materials.
Once your certificate is live on this site you’re welcome to download and use our logo.
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Direct to Advertisers
Direct advertisers are not always aware of the risks of spending their budgets in titles that don’t provide independent proof of their circulations.
Our ‘Be wise when you advertise’ communication is targeted at this group.
Penned by us, it contains all the key messages you’d want your clients to hear, and is personalised with your logo, ABC figures and brand names.
Use in proposals to emphasise the quality of your pitches.
Media Buyer Research
We regularly survey agencies on how they value ABC. It’s clear they do.
Here the results of our last survey. Ensure your sales teams are aware of these valuable points so that they remember to always mention ABC in their pitches to agencies. It’s a key competitive advantage.
Contact us to receive this infographic or any of the individual stats
Press Releases
We’re always happy to help our clients promote their success and this includes providing PR support when needed.
Your first ABC Certificate?
Why not announce via a press release on our website? We’re always pleased to work with new members to promote their new ABC Status.
If you’re planning a press release and would like to check messaging or get a supportive quote please contact Suzy Saker, our PR Manager, at: or on 01442 200762.
QR Codes
Promote your ABC membership by placing a QR code in your publication or on your website. Readers/Users can quickly scan it using their phone to be directed straight to your ABC page with your latest data and certificate details on.
Please email and we'll generate a bespoke QR Code for you.
Customisable ads
Our house ads have been designed to help you promote your certification and why it’s important for advertisers to use audited data.
You can customise the artwork with your logo, sales team contacts and even highlight your total average circulation figure in the ‘What’s in a number’ design.
To request an ad or enquire about a particular format, please contact your Account Manager or email us at
Email Footers and Social Media
We can provide you with customised images for use on your Social Media posts or to use as an email footer to promote your ABC figure and membership.
Don’t forget to include links back to ABC’s website and/or social media pages to help validate your message, we may even repost it to our audience for you. Contact your account manager for more details.
Training
Our training sessions are free for all our media owner members.
Whether you’re brand new to ABC, need a refresher or want a deep dive into a certain area, our sessions are tailor-made to meet your needs.
- 45 minute training sessions
- Delivered online or at your workplace
- Expert ABC trainers
- Introductory, reminder or ‘deep dive’ sessions
- Bespoke content, made for you
Stay informed
e-Alerts
eAlerts is our free and personalised email service which keeps you up to date with information on:
- newly issued certificates
- updated certificates
- notification of any resolved complaints
- details of any exclusion notices issued
Sign up to communications when you sign up to this site
Newsletters
Keep up to date with the latest ABC news and reporting standards delivered directly to your inbox.
Sign up to eAlerts when you sign up to this site