We release data for the UK media industry to use when trading advertising
As a Joint Industry Currency, we’re your independent industry-owned auditor, structured to deliver impartial, transparent and trusted data.
Reports & certificates
ABC releases data for the UK media industry to use when trading print, digital and event advertising.
Reporting standards
We set impartial, industry-agreed Standards across a range of products.
Get audited
Being ABC audited sends a powerful message that you can be trusted and puts you on the map for media buyers
Explore our services for:
Media owner support
We offer advice and guidance and a range of tools to make the most of your ABC membership.
Media buyers
When you’re buying media, you want to make decisions based on solid evidence you can trust. That’s why we’re here.
Certified suppliers
We collaborate with industry suppliers to streamline our audit processes. Companies that supply data to media owners in support of their ABC claims work with us to achieve accredited status. This accreditation gives media owners assurance in the reliability of these services.
Advantages of ABC
At ABC, we go beyond being a mere service provider – we become your trusted business partner. Here's why you should work with us.
Stand out
Having ABC behind your facts and figures puts you on the map. We distribute our data to buyers through this web site, our reports and to third party data suppliers such as Mediatel. ABC sets you aside from unaudited competition.
Raise buyer trust
Media buyers receive a lot of data, but can they rely on it? Media buyers trust ABC data because it's checked, meets industry standards, and simplifies trading. In simple terms, it makes trading easier.
Win more business
Research shows that buyers prefer and are willing to pay more for audited media because it instils confidence. Audited data can increase your business opportunities and attract more advertising spend. We provide various audits to support your growth.
Demonstrate best practice
In the world of published media, reaching the right audiences is crucial. By adhering to industry standards, you establish trust and professionalism. This confidence empowers your sales team to confidently discuss the audiences you reach.
Improve your business processes
Working with us you'll find a business partner not just an auditor. We make the process easy by providing guidance at every stage, ensuring you have industry-standard data that's trusted both inside and outside your organization.
Customer satisfaction
Our overall satisfaction rate is 96%, which represents the percentage of responses rating us as excellent or good.
Find out what some of our clients say about us
At dmg media, we believe in using independently audited ABC figures for transparent ad trading. ABC is invaluable for buyers to gain a deeper understanding about print and digital circulations, it adds rigour to our own internal reporting processes, and it enables fair competitor comparisons.
Peter Hayward
Head of Circulation Performance, dmg media
ABC have made it really simple for us to show the multiple platforms our audiences use to engage with our brands.
Dominic Shannon
Marketing Manager, Hamerville Media Group Limited
I found the whole audit experience very positive and easy, with clear communication, guidance and support throughout. We were able to group our certificates how we wanted, and show the detail that we required to help showcase the circulation and audience of our newspapers and websites.
Michelle Hayles
Newspaper Sales Administration Manager, Iliffe
We appreciate all of the extra effort and support that has gone in to assisting us with our first certificate. We are really pleased to be a part of ABC and it will add real credibility to our brand.
Elliot Wellsteed-Crook
Chief Operating Officer, Wanderlust
Our news
ABC welcomes two new board members
We’re delighted to welcome two new members to our board: James Chandler, Chief Marketing Officer at IAB UK, and Paul Sinker, Director of...