LinkedIn Sales Solutions

Generative AI helped LinkedIn Relationship Manager Morgan Hammer close the biggest deal of her career.   A step back. This past July, Morgan was given the uncrackable account. For years, it was flagged as an account that could – and should – grow. For years, seller after seller couldn’t grow it.   Morgan knew the only way she could break that trend was to find a great hook.   Enter, Account IQ.   For context, Account IQ is Sales Navigator’s first Generative AI feature. In a click, it provides a comprehensive snapshot of an account, including its strategic priorities and executive team, saving you hours on research.   When Morgan looked at the Account IQ summary for this account, two things immediately jumped out:   ✅ They had just brought in a new executive. ✅ That executive was focused on AI and their sales reps selling a larger portfolio of products.   That was exactly the hook she needed. Morgan used those two inputs to build a case around how her solution was AI-forward and could help enable sellers to sell a wider portfolio of products.   The executive was impressed. Six months later, that account’s investment grew 50x. 50x!   “Sometimes as a seller we just need to find one big pain,” Morgan said. “And that’s exactly what Account IQ did for me.”   Discover how Account IQ can transform your sales strategy and uncover untapped opportunities like it did for Morgan in our article below.   #sales #SalesNavigator #AI

6,200 saved leads. 📩 2,600 new connections. 🙋 These are the results the Hyatt Hotels Corporation team saw within just three months of using Sales Navigator. After a full year? Their sellers will be able to deliver 3x the ROI. How did they do it? By using Sales Navigator as their central platform to modernize their relationship-driven philosophy, target key contacts, and build long-term relationships. “LinkedIn Sales Navigator has given us that open channel to be able to talk to our customers. It gives our sellers a platform for establishing that relationship long before there's a buying need.” – Kaaren Hamilton, AVP of Commercial Services for Hyatt Americas Sales Navigator enabled them to build relationships at scale while maintaining the value of a personalized approach – which is key in the hospitality industry. And this is just the beginning for Hyatt, according to Asad Ahmed, SVP of Commercial Services for Hyatt Americas: “Given the utility we've gotten out of LinkedIn Sales Navigator, it's really hard for me to imagine a world where that tool doesn't exist in the hands of our sales teams at Hyatt. I think the potential is frankly limitless.” Want to learn more about Hyatt’s success in using Sales Navigator to innovate their digital selling capabilities? Check out the full case study 👉 https://lnkd.in/hyatt #B2BSales #SalesNavigator

In-person sales meetings are great… but can also feel super inefficient. Drive somewhere and back just to meet with one person? ⏳ Well, Social Selling Guru Robert Knop has a Sales Navigator hack for getting more out of them. Using the geography filter in Sales Navigator 🎯, he shows you how to turn one in-person sales meeting into five in-person meetings. 🤯 See how in the video below👇. Have you tried his hack before? #B2BSales #SalesNavigator

If you look at the list of roles 📈 Jeremey Donovan had in his career, it’s easier to tick off what he hasn’t done in the world of sales and marketing. The list of jobs he’s held includes… ▶ SVP of Revenue Strategy for Salesloft, ▶ Group Vice President of Marketing for Gartner, ▶ Chief Marketing Officer and SVP of Sales for the American Management Association, ▶ Head of Sales Strategy & Enablement for CB Insights, and now, EVP of Revenue Operations and Strategy for Insight Partners. What has he learned in his career? What key sales mistakes does he see organizations making today? How will AI transform things? Also, for the most ambitious of you, Jeremey’s current job includes helping companies hire their CRO. So, what does he look for when recruiting a CRO? We asked him all of that and more in our latest edition of How I Sell. Dive in 👇. #B2BSales #Sales

There’s not a seller alive who hasn’t felt the power of a great referral. So, how do you get more of them? 🤔 In the video below, Social Selling Guru Brynne Tillman explains how to use Sales Navigator – in less than 90 seconds. Check it out below 👇 #B2BSales #SalesNavigator

Glynn Spangenberg describes Account IQ as a “home run.” It’s easy to see why after hearing his story below ⤵ What happened: Glynn, whose company helps trucking companies reduce their fuel costs, was trying to break into one of his biggest accounts. What he needed was a hook. Well, enter Account IQ, a Sales Navigator AI feature that gives an overview of an account in a click. Glynn pulled it up for this company, and he saw they were laying people off to keep down costs. He didn’t like seeing that. So, he reached out, set a meeting, and asked them – “Wouldn’t you rather save money on fuel, versus having to lay more people off?” They agreed. That led to a meeting and another meeting after that, and now Glynn’s company is setting themselves up to displace one of their biggest competitors in one of the industry’s largest accounts. But this is just one example. Glynn has been using Account IQ for all of his prospects, to better understand them, and create the kind of compelling hooks that lead to meaningful conversations. “I think you guys hit a home run with this feature,” Glynn said. “To give that level of insight allows me to craft a conversation around a level of knowledge that you just aren’t going to get another way.” Learn more about Account IQ here: http://lnkd.in/AccountIQ #sales #B2BSales #SalesNavigator

How do Sales Navigator users turn connections into customers? 🤝 Try our new ROI Calculator to find out. Filter proof points by region, industry, and business size to get tailored insights specific to your organization. Uncover growth stats, hear from successful users, and dive into comprehensive case studies. Discover the LinkedIn Sales Navigator advantage and how users turn relationships to revenue by giving our ROI Calculator a try: https://lnkd.in/gfhpiG5Y #LinkedIn #SalesNavigator #DeepSales #Sales #Productivity #ROI

What’s the Sales Navigator feature that’s the “cheat code to booking more meetings”⁉ For Social Selling Guru Jake Dunlap, it’s the filter “Changed jobs in the past 90 days.” Why? Because when decision-makers transition to a new role, they aren’t just filling a seat – they’re brought in to shake things up. Our stats back this up. People new in their roles are 62% more likely to accept your InMail 😲. ➡ Reach out to these new hires with the right message, and you can be part of that transformation. 👩💼 🤝 🙌 What’s your biggest learning when reaching out to people new in their role? Comment below! #B2BSales #SalesNavigator

If I were in AE this is how I would build pipeline. (Save this process and use it this week) 1. Analyze CRM Data Log into your CRM and review the past 6 months of closed deals. This gives you a pulse on where you should focus your outbound efforts. • How fast deals are closing  • Identify the personas involved • Industries that are the most engaged This will give you a clear vision for your execution plan. 2. Utilize Sales Navigator Log into Sales Nav and identify three main buying personas from Step 1. Sales Nav is one of the best tools for keeping all this information in one place. • Filter for the three target personas  • Save the search to see new people come in • Build a save list to track your LinkedIn activity 3. Outbound Strategy This is where the fun begins. Reverse engineer your annual number to figure out how many people you need to reach out to per day. For example, let's say you need to reach out to 50 people, and then this would be your process. • Use personalized emails to reach people  • Send Video messages  • Ask for referrals Dedicate at least an hour daily to prospecting; you will lap most people. 4. Evaluate and Double Down After 45 days, assess which outreach channel yields the best results. Then double down on that channel and do more activity there. For example, my voice notes and videos have a 40% response rate. No shock that I am doing a ton of them right now. Keep doing what works. 5. Continuous Improvement Once you double down on your approach don't be happy yet. Keep improving on this skill. I still take coaching lessons on how to do better with voice notes and videos because I want better results on my conversions. As an AE, if you stay prospecting, you will have a big fat pipeline for life. ------- ♻️ Repost if you found this helpful.

Account IQ has been around for less than 9 months. But, for Steven Peterson, “it would be almost impossible to do my job without it.” Here's why ⤵ Steven, in his role as Enterprise Development Representative for Globality, Inc, is responsible for 350-400 accounts across the United States. All of these accounts are in the Fortune 500. “When calling into an account like that, if you aren’t credible immediately, you lose everything,” he said. But how can you possibly research each account before reaching out, while still hitting activity goals? Account IQ in Sales Navigator. With it, Steven gets an overall sense of what the company does, its revenue, key challenges, and more—all in a single click. “It’s giving me that insight where I’m already doing my prospecting, which is Sales Navigator,” Steven said. For instance, Steven pulled up the Account IQ summary for one of his accounts and saw they had created a subsidiary focused solely on procurement. Since he sells to procurement officers, he identified the right leads via Sales Navigator at that subsidiary, reached out with a compelling message, and ultimately landed a deal with the head of procurement. Now, it’s a $2.5 million opportunity. 🙌 “I don’t have a ton of time to do specific research, and getting this information the old way would take me at least 45 minutes,” Steven said. “Now, I get that in a click, and spend 5-10 minutes reviewing the information. That allows me to go into each call prepared and ready.” #SalesNavigator #Sales #B2BSales