What turns a creative idea into a record-breaking B2B marketing campaign? We use data from the 2024 B2B Marketing Benchmark to see how real marketing leaders are making magic. Read more in a new LinkedIn Collective post from Tequia Burt, Editor in Chief of the LinkedIn Collective and LinkedIn for Marketing blog. ⬇
LinkedIn Collective
Advertising Services
Sunnyvale, California 38,764 followers
Groundbreaking insights from the world of work curated by our team of B2B marketing experts.
About us
Get groundbreaking data and insights from the world of work curated by our team of B2B marketing experts.
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https://business.linkedin.com/marketing-solutions
External link for LinkedIn Collective
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- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, California
Updates
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In a world filled with endless content channels, our 2024 B2B Marketing Benchmark Report found that Social Media has come out on top at 75%. 👑 Watch this #CannesLions session, hosted by Santi Pochat, VP, Brand Marketing, LinkedIn, to uncover top B2B business priorities in the coming year, ways to evolve with one’s audience and how Sunil Desai, VP, Brand Marketing, HubSpot and Judy Toland, VP, Global Audience Marketing, Meta foresee social media helping them to achieve those goals: https://lnkd.in/gmg4rC-i
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Is your B2B marketing team making the most of SEO? 🖥️ Neha Sobti, Head of Digital Native Business Marketing India at Amazon Web Services (AWS), explains why it’s essential to effectively engage and grow your target audience 🎯 https://lnkd.in/gxRJvhwG
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The “technology trailblazer” is a B2B marketing leader who puts #AI adoption above all 🤖 How tech-savvy is your team? Vote below!
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Is AI the catalyst B2B marketers need to reach new heights of creativity? 💡 New technology is key to sparking innovation in our industry, according to our experts: 🔵 Ken Reisman, VP, Digital Media Enterprise, Adobe 🔵 Gina Wolf, Global Director, Head of Content Solutions, LinkedIn 🔵 Joy Robins, Global Chief Advertising Officer, The New York Times Check out their full #CannesLions conversation to explore why Gen AI use in B2B has nearly doubled in the last six months: https://lnkd.in/gb48tAKH
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Generative AI is becoming a mainstay in B2B marketing strategies, but leaders and teams don’t yet express full confidence in using the technology. Here’s how to close the knowledge gap. ⬇
There’s a Troubling AI Knowledge Gap in B2B Marketing. Here’s How to Address It.
LinkedIn Collective on LinkedIn
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As B2B marketing teams find themselves in a new era of creativity, growth and tech transformation, skills like agility, social awareness, curiosity and accountability are essential for marketing leaders. 🌎 Bria Bryant, CMO, Assembly Global and Alberto Spinelli, EMEA Chief Marketing Officer and Head of Global Advertising, Lenovo share more in a conversation with Lynn Bader, Senior Director, Agency Development, LinkedIn. Watch their full #CannesLions discussion: https://lnkd.in/gsbvK7_N
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What skills will be top of mind for the next generation of marketers? 💭 • Passion to be a problem-solver 🎲 • Having multi-faceted interests 🖼️ • Empathy & soft skills (not just being ‘nice’) 💙 Hear more from our expert #CannesLions panel featuring, Minjae Ormes, VP, Global Brand & Consumer, LinkedIn; Carrie Palin, SVP & CMO, Cisco; Carla Zakhem-Hassan, CMO, JPMorganChase and Darla Price (she / her / hers), President, Ogilvy: https://lnkd.in/gDh_wSri
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LinkedIn Collective reposted this
Still processing all of the amazing meetings, conversations and events from Cannes Lions International Festival of Creativity. One of my highlights included joining @LinkedIn Collective #CannesLions, where I moderated a discussion on the trends and topics shaping our industry. Thank you to industry leaders Stephanie Nerlich, Wesley Haar, ter Chris Bagnall and Melissa Berger for invaluable insights, candor and wit. Please check out the full broadcast https://lnkd.in/eKMYe7ix
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LinkedIn Collective reposted this
Director, Market Engagement, The B2B Institute at LinkedIn, Co Founder of The B2B Institute, Writer & Digital Creator
Marketing broadly shapes the stories we see and the voices we hear. That's why Diversity, Equity, and Inclusion (DEI) is essential leadership for marketers. At Cannes Lions, we hosted a discussion on how marketing and communications professionals can become stronger champions for DEI. Coming off #Juneteenth and during a time of heightened pushback against DEI, this conversation was especially relevant. Our conversation explored: The critical role of DEI in authentic marketing and representation. Current challenges and strategic approaches to implement DEI in your work. Measuring the impact and future direction of DEI in marketing. Grateful for the nuance and depth industry leaders Emily K. Graham (Omnicom), Christena J. Pyle (she/her) (dentsu) and Channing Martin (Interpublic Group (IPG)) brought to the conversation. For leaders seeking fresh perspective, watch the full conversation here: https://lnkd.in/gMeiKDCF #ThePlaceToB2B #CannesLions #DEI #Marketing
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