Reports
Read the latest Reports.
CTV Advertising
2024 Advertising Insights Report for Pharma
Innovid’s data on hundreds of billions of video ad impressions gives pharma advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising
CTV Advertising
2024 Advertising Insights Report for Finance/Insurance
Innovid’s data on 380 billion video ad impressions gives finserv advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
CTV Advertising
2024 Advertising Insights Report for QSR/Restaurants
Innovid’s data on 380 billion video ad impressions gives QSR and Restaurant advertisers insight into reaching, engaging audiences and measuring and driving outcomes with CTV and digital advertising.
Explore all Reports
CTV Advertising
2024 Advertising Insights Report for Pharma
Innovid’s data on hundreds of billions of video ad impressions gives pharma advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising
CTV Advertising
2024 Advertising Insights Report for Finance/Insurance
Innovid’s data on 380 billion video ad impressions gives finserv advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
CTV Advertising
2024 Advertising Insights Report for QSR/Restaurants
Innovid’s data on 380 billion video ad impressions gives QSR and Restaurant advertisers insight into reaching, engaging audiences and measuring and driving outcomes with CTV and digital advertising.
CTV Advertising
2024 Advertising Insights Report for Retail
Innovid’s data on hundreds of billions of video ad impressions gives retail advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising
CTV Advertising
2024 Advertising Insights Report for Auto
Innovid’s data on billions of video ad impressions gives automotive advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
CTV Advertising
2024 Advertising Insights Report for CPG
Innovid’s data on 380 billion video ad impressions gives CPG advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
Identity Resolution
Identity Unlocked
Innovid’s new guide, Identity Unlocked, outlines our vision for the future of identity in a cookieless world and shows the power of our identity infrastructure, Innovid Key.
CTV Advertising
New! Roundel and Innovid Present CTV x Commerce
CTV x Commerce, a joint report from Roundel and Innovid, delivers insights on reaching consumers and driving purchases with CTV advertising.
CTV Advertising
The CTV Advertising Insights Report 2024
Innovid’s annual, data-driven look into how global advertisers reach and engage audiences and measure and drive outcomes across the CTV and digital video landscape
Advertising Measurement
The Converged TV Disconnect: Advertisers On Bridging the Gap Between TV Measurement Insights and Results
Spending on converged TV advertising is getting bigger. But new Innovid research reveals a converged TV disconnect as advertisers measure and optimize on separate platforms. And that’s hurting ROI.
CTV Advertising
Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives
A look into how Retailers are adapting media & creative strategies today
CTV Advertising
CTV x Commerce: Media & Creative Strategies to Build Loyalty & Drive Shoppable Experiences
Innovid and Roundel deep dive into shopper behavior and how advertisers are adapting their CTV and creative strategies to keep up.
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