Blogs
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CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Retail"
Innovid’s 2024 Advertising Insights Report for Retail analyzes billions of video ad impressions to help retail marketers improve their CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for QSR/Restaurants"
Innovid’s 2024 Advertising Insights Report for QSRs analyzes billions of video ad impressions to help restaurant marketers improve their CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Pharma"
Innovid’s 2024 Advertising Insights Report for Pharma analyzes billions of video ad impressions to help healthcare marketers improve their CTV and digital advertising.
Explore all Blogs
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Retail"
Innovid’s 2024 Advertising Insights Report for Retail analyzes billions of video ad impressions to help retail marketers improve their CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for QSR/Restaurants"
Innovid’s 2024 Advertising Insights Report for QSRs analyzes billions of video ad impressions to help restaurant marketers improve their CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Pharma"
Innovid’s 2024 Advertising Insights Report for Pharma analyzes billions of video ad impressions to help healthcare marketers improve their CTV and digital advertising.
Identity Resolution
Google and Cookies: The Saga Continues, But Not In The Way You Expected
Google announces it's no longer deprecating third-party cookies in Chrome, which is a pivotal moment for digital marketers and advertisers. Or is it?
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Finance/Insurance"
Innovid’s 2024 Advertising Insights Report for Finance/Insurance analyzes billions of video ad impressions to help finserv advertisers improve their CTV and digital campaigns.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for CPG"
Innovid’s 2024 Advertising Insights Report for CPG analyzes billions of video ad impressions and helps CPG marketers improve their CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Auto"
Innovid’s 2024 Advertising Insights Report for Auto analyzes hundreds of billions of ad impressions to help auto marketers improve their CTV and digital advertising.
Advertising Measurement
How marta GmbH boosted website visits by 400% with InnovidXP
With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels.
Identity Resolution
Innovid Introduces "Identity Unlocked"
Innovid's new guide, Identity Unlocked, outlines our vision for the future of identity and shows how Innovid Key helps advertisers connect with their audiences.
CTV Advertising
Streaming Is a Part of Everyday Life, and So Is Shoppable CTV Advertising
A new Roundel and Innovid report finds that shoppers are increasingly streaming content; they interact with CTV ads; and they make purchases via shoppable ads.
CTV Advertising
3 Key Trends Defining Cannes Lions 2024
These three advertising topics drove discussions at Cannes Lions 2024 and will be crucial to the success of brands, agencies, and publishers.
CTV Advertising
Harmony Direct: A More Efficient CTV Supply Path (Video)
Harmony Product Lead Shamim Samadi explains the power of Innovid’s Harmony Direct to make the CTV ad ecosystem more effective, efficient, and sustainable.
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