Ries is convinced that start-ups tend to be much higher-risk endeavors than they need to be. This due to all the myth-building that happens around sucRies is convinced that start-ups tend to be much higher-risk endeavors than they need to be. This due to all the myth-building that happens around successful founders. Entrepreneurs are bound to make mistakes, yet most startups try to operate in a way that avoids mistakes. Build a process that accommodates mistakes instead. Place your bets after the race more often.
He has a deceptively simple method to make this happen: Iteration. Don't go for the Grand Strategy - iterate your way to success. Through four simple steps:
Build Measure Learn Repeat
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Do it as many times as is required to succeed. ...more
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