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Jeff Swystun
Top Shelf made bold claims asserting it was, “faster than frozen”. The company hired Dick Cavett, the well-known and trusted television personality, for a series of commercials. These dinners had no preservatives, did not require freezing or refrigeration, heated in two minutes, and could be carried to work in one’s briefcase without spoiling. Cavett earnestly sold this innovation by admitting all sounded too good to be true. To battle consumer skepticism, the company pledged twice the money bac ...more
Jeff Swystun, TV DINNERS UNBOXED: The Hot History of Frozen Meals

In the fishing village of Mousehole in Cornwall it is traditional to eat 'stargazy pie' on the evening of 23 December. It is an intriguing pie, made with pilchards placed so that their heads poke through the crust at the centre of the pie, gazing at the stars, as it were. It is made in honour of a local mythical hero, Tom Bawcock ('bawcock' is an old word meaning 'a fine fellow'), whom legend says sent out on a bad night during a bad season, returning with sufficient fish to save the locals from ...more
Janet Clarkson, Pie: A Global History

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