The international debate on effective protection of consumer rights is already beginning. 

Acting in cooperation with representatives of four state institutions, the President of UOKiK has held talks with the following social media platforms: Meta, Google and TikTok. The roundtable meeting that was also attended by representatives of the advertising industry and the academia, focused on quicker and more effective elimination of illegal advertising. The event was another step towards more efficient management of the social media advertising market.

UOKiK currently leads the work of the International Consumer Protection and Enforcement Network - ICPEN. The first conference under the Polish presidency is being held in Warsaw on 4-6 October. The priority is to empower responsible consumer choices and strengthen global cooperation among institutions protecting their rights.

President of UOKiK Tomasz Chróstny has imposed a fine totaling over 5 million PLN for improper tagging of advertising materials on social media.Decisions relate to Olimp Laboratories, one of the leaders in the dietary supplement industry, and three influencers from the fitness industry.These are first fines imposed both on the authors and on the advertiser for improper tagging of advertising content.