Reputation PR Effective Strategies Prowly
 · 11 min read

Best PR Newsletters in 2024: 18 Picks for PR Professionals

Zuzanna Dora · 26 Jul 2024
Consider newsletters a burden? Let us change your mind. We chose a few PR-related newsletters that deliver insights (and, oftentimes, delight) and have been proven to level up your PR skills.  Here's the list of the top 18 PR newsletters: Why should you give PR newsletters a chance? #1 Getting news-worthy stories delivered As a […]

Latest articles

 ∙ 12 min read

8 Steps to Get the Media Placements You Always Wanted

Dominika Kuras ∙ 22 Jul 2024
Media placements are the golden tickets of public relations. They offer your brand a spotlight in publications and online platforms that your target audience trust and frequent.  Whether you're doing PR for a startup looking to make its first splash or for an established company aiming to stay relevant, media coverage is a must. It […]
How to Choose the Best PR Analytics Tools in 2024
 ∙ 20 min read

How to Choose the Best PR Analytics Tools in 2024: Metrics That Matter Most

Kamila Hanson ∙ 22 Jul 2024
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]
 ∙ 11 min read

Sabina Covo Communications Leads J&J Green Paper’s Sustainable Campaign with McDonald’s Franchisee

Nicholas Berryman ∙ 22 Jul 2024
The buzz around sustainability is so loud it can drown out even the biggest voices out there. So what to do if your company or client has something big to share? This was the big question faced by Sabina Covo Communications, a fully integrated PR and business consulting agency specialized in pioneering communication with a […]
Icons such as mobile, to do list, chart with data that illustrate paid media and paid media campaigns
 ∙ 11 min read

Paid Media Explained (with Best Campaign Examples)

Dominika Kuras ∙ 19 Jul 2024
Organic marketing strategies like SEO are crucial for long-term success. But what if you need to generate leads, boost brand awareness, or drive sales fast? That's where paid media campaigns come in.  This powerful PR format allows you to place targeted advertisements across various online platforms. Thus you can put your brand directly in front […]
 ∙ 11 min read

17 Sender Reputation Tips for Writing Emails in PR

Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
PR Collective by Prowly
 ∙ 3 min read

Find your PR Mates: Join PR Collective by Prowly

Dominika Kuras ∙ 5 Jul 2024
Prowly has launched its first community in history - the PR Collective by Prowly. We believe that collaboration and support are key to success in the world of public relations. This community is a collective built on the idea that we are stronger together. It offers a safe and supportive space where you can connect […]

Editor's choice

Best PR Newsletters
 ∙ 11 min read

Best PR Newsletters in 2024: 18 Picks for PR Professionals

Zuzanna Dora ∙ 26 Jul 2024
Consider newsletters a burden? Let us change your mind. We chose a few PR-related newsletters that deliver insights (and, oftentimes, delight) and have been proven to level up your PR skills.  Here's the list of the top 18 PR newsletters: Why should you give PR newsletters a chance? #1 Getting news-worthy stories delivered As a […]
 ∙ 12 min read

8 Steps to Get the Media Placements You Always Wanted

Dominika Kuras ∙ 22 Jul 2024
Media placements are the golden tickets of public relations. They offer your brand a spotlight in publications and online platforms that your target audience trust and frequent.  Whether you're doing PR for a startup looking to make its first splash or for an established company aiming to stay relevant, media coverage is a must. It […]
How to Choose the Best PR Analytics Tools in 2024
 ∙ 20 min read

How to Choose the Best PR Analytics Tools in 2024: Metrics That Matter Most

Kamila Hanson ∙ 22 Jul 2024
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]
 ∙ 11 min read

Sabina Covo Communications Leads J&J Green Paper’s Sustainable Campaign with McDonald’s Franchisee

Nicholas Berryman ∙ 22 Jul 2024
The buzz around sustainability is so loud it can drown out even the biggest voices out there. So what to do if your company or client has something big to share? This was the big question faced by Sabina Covo Communications, a fully integrated PR and business consulting agency specialized in pioneering communication with a […]
Icons such as mobile, to do list, chart with data that illustrate paid media and paid media campaigns
 ∙ 11 min read

Paid Media Explained (with Best Campaign Examples)

Dominika Kuras ∙ 19 Jul 2024
Organic marketing strategies like SEO are crucial for long-term success. But what if you need to generate leads, boost brand awareness, or drive sales fast? That's where paid media campaigns come in.  This powerful PR format allows you to place targeted advertisements across various online platforms. Thus you can put your brand directly in front […]

Most popular

PR automation vs PR tasks
 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
Press Release Templates Header Image
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
8 Most Impactful PR & Marketing Campaigns During The Pandemic
 ∙ 10 min read

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
Best Media Database
 ∙ 12 min read

9 Best Journalist & Media Databases Compared (2024)

Bart Donda ∙ 2 Jul 2024
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]

PR Outreach & Media Relations

 ∙ 11 min read

17 Sender Reputation Tips for Writing Emails in PR

Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
Top media outlets - Prowly Magazine
 ∙ 5 min read

Top Media Outlets for Your News - The 2023 List

Prowly ∙ 27 Jun 2024
When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that […]
three pieces of paper showing different "X" drawings and two Xes in a red circle of the top one symboling a rebranding
 ∙ 10 min read

How to Write a Rebranding Press Release (Examples and Template)

Zuzanna Dora ∙ 23 May 2024
Learning how to write a rebranding press release? Congrats! That means that the long process of creating the rebrand is coming to an end. We'll show you how to announce a rebrand with an efficient press release. Getting it right is crucial, especially when you share a business name change announcement. Looking to create a […]
Why Micro Influencers Should Be Part of Your PR Strategy
 ∙ 12 min read

Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples)

Dominika Kuras ∙ 17 May 2024
You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […]