Prowly

✦ Inside a Winning PR Strategy ✦ Imagine admitting what went wrong—publicly 👀 Today, we’re wrapping up our KISS framework analysis of the highlighted PR case study by focusing on the final element: STOP 🛑 Identifying weaknesses is crucial for enhancing the impact of future campaigns. Instead of dwelling on mistakes, it’s more productive to set clear action points for improvement. Can you relate to any points from this case study? A big thank you to Sabina Covo Communications LLC for their bravery in sharing every aspect of their campaign 🤝 Your openness is invaluable to the PR community! 🔍 Be sure to catch up on our previous posts and materials for a comprehensive view. #PRcasestudy #sustainability #Prowly

✦ Inside a Winning PR Strategy ✦ When the dust of a successful PR campaign settles, it's always time for some afterthoughts. 💭 Could we have done something more? Let’s try to answer this question with Sabina Covo Communications LLC, whose case study we’re breaking down with the KISS framework. Time for the first S: START! 🆕 Browse through their ideas to make a sustainable PR campaign even more impactful. Need the full picture? Don’t miss the final part tomorrow! Meanwhile, catch up on our previous posts and rewatch the special edition of the PR Episodes 📺 https://lnkd.in/dpgtRtGZ #PRcasestudy #Sustainability #Prowly

Can PR help sustainable brands gain coverage and investors? The answer is short - YES! 🌱📈 Join our online discussion to discover HOW to do it 📺 This edition of the PR Episodes features a dedicated PR case study highlight and special guests: Sabina Covo, Owner of Sabina Covo Communications LLC Benjamin Carr, Associate Director at MHP Group, expert in Sustainable Finance & Climate Change PR With our invaluable host, Jim James. Save your time for exclusive insights! 📅 July 24, 4 PM BST #PRepisodes #Prowly #sustainability

✦ Inside a Winning PR Strategy ✦ Always thinking about what could be improved in your campaign, even if it was quite successful? Today, we're diving deeper into the international campaign run by Sabina Covo Communications LLC! After covering the 'Keep' section (check out our previous post 🔍), we’re now focusing on areas for improvement. Admitting these isn’t easy, but it’s all about making future campaigns even more successful, right? Take a look and uncover exclusive insights! #PRcasestudy #Sustainability #Prowly

✦ Inside a Winning PR Strategy ✦ What makes a PR campaign successful? Evaluating the project is one of the best practices, but not everyone is brave enough to utilize the KISS format (Keep, Improve, Start, Stop) publicly. A big shout-out to Sabina Covo Communications LLC for sharing their insights on a campaign executed with three strategic partners across two continents! Let’s dive into this case study and uncover what worked, what needs tweaking, and what won’t be repeated. Invaluable insights await you in our social media posts this week 📌 🗓️ #PRcasestudy #Prowly

✦ This Week’s Highlight: Inside a Winning PR Strategy ✦ Get ready to dive into how Sabina Covo Communications LLC pulled off a successful PR campaign that revolutionized McDonald’s sustainable packaging across Argentina! 🌿 Curious how they transformed a bold idea into major media buzz and attracted top investors for their client in just 5 months? 📈 We’re breaking down their strategy, sharing insights into J&J Green Paper’s innovative packaging, and exploring their collaboration with Arcos Dorados, the world’s largest McDonald’s franchisee. 🔔 Stay tuned for additional insights and lessons from this campaign throughout the week. To delve deeper into the case study, join our 30-minute live LinkedIn discussion this Wednesday: https://lnkd.in/dpgtRtGZ #PRcasestudy #sustainability #Prowly

Go big or go home? Not always! 💡 82% of consumers trust recommendations from smaller creators more than big names. Explore more insights and examples here: https://bit.ly/4f2Bits Have you already leveraged this opportunity, or do you prefer to work with established players as part of your PR strategy? #microinfluencers #Prowly #PRstrategy

In the era of AI and deepfakes (watch out!), we still have something really genuine - this love-hate relationship between journalists and PR pros. Here's the shortcut to our PR insights this month 🗞️ Reporters 1:6 Journalists: it's not the charity soccer game result during Euro 2024. A Pulse article by John O'Dwyer 🔗 Beware: We now outnumber reporters six to one. https://lnkd.in/dQ4-PQgz Nobody likes spam, do they? 🔗 Do journos hate media relations in the email age? https://lnkd.in/e2_5AtGs Reporters owe you nothing. Straightforward tip from Parry Headrick which can help you change your media strategy. 🔗 https://lnkd.in/dEcfiSB2 Genuine question and various answers: how do you find new media contacts? Reddit users have their ways. 🔗 https://lnkd.in/dnfpxe-R AI with a personal touch. 🔗 How Cannes jury presidents judged AI https://lnkd.in/d2x5VaaH New social media features - we've summarized it just in case you will have more time to scroll the feed. 🔗 https://lnkd.in/dkgpsRdG It can happen to anybody. 🔗Crisis comms strategies for protecting against deepfakes. https://lnkd.in/eHaj-d3f Juicy stories from Reddit: What are your worst client moments? 🔗 https://lnkd.in/duySVMK9 and: How does it feel to go viral? (All pros and cons) 🔗 https://lnkd.in/daEftCEp Did we miss something? Share your recent articles or LinkedIn discussions in the comments 💬 #PRinsights #Prowly #PRpros

Friends and family tired of hearing about your PR job? 🙅 Your pet is the best but doesn’t offer much constructive support? 🐶 Need to talk with people that truly get your daily wins and challenges? Look no further! Join other PR stars in the PR Collective, the first community created by Prowly to meet all these needs and deliver some extra value! Here's what you can expect: https://lnkd.in/dQprc-PH #PRcollective #Prowly #community

Anyone else tired of endless journalist research? A spark of technology can make PR much less of a headache 🦾 Thanks, Milou Pietersz, for showcasing the power of media database filters!