Adriaan 'KenAdamsNSA' Noordzij is the Director of Product Management on 2XKO at Riot Games. He was previously the Lead Producer for Player Immersion & Expression.

About[]

The Player Immersion & Expression Initiative is the discipline responsible for the development of cosmetic content and monetization for League of Legends. As the Lead Producer, Adriaan manages the teams responsible for skins, chromas, ASUs, events, Hextech Crafting, Eternals, and accessories and is accountable for all strategic decision making, product prioritization, as well as KPI definition and evaluation. In 2023, he moved to Research & Development to work on 2XKO.

Contributions[]

• Exploring Eternals
• Changes to Eternals
• Eternals Capsules, Discounts, and more
• New ways to earn Prestige Points
• Prestige Updates
• Prestige in the first half of 2020
• Prestige in the Second Half of 2020
• Prestige 2020 End of Year & 2021 Updates
• Small Prestige 2021 Update
• Prestige through End of 2021
• Last Chance Prestige Point Shop
• The Mythic Content Overhaul

Links[]