Google Cloud Partnership

A premier partnership to unlock limitless opportunities

Google Cloud

What does our partnership entail?

The partnership between Zeotap and Google Cloud provides businesses with data-driven solutions enabling customers to access, manage, and activate customer data through Zeotap CDP while leveraging Google Cloud’s robust infrastructure and analytics capabilities.

Benefits for customers

As a Premier Partner, our seamless integration into the Google Cloud Platform and Google Marketing Platform stack maximises the potential of customer data to provide valuable insights, optimise marketing strategies, and drive growth.

Enjoy access to exclusive beta tests to stay ahead of emerging trends and other key benefits:

Easy setup

Thanks to one-click deployment and simple configuration, Zeotap CDP offers lower latency, and reduced data transfer costs on Google Cloud, including BigQuery and VertexAI.

Easy-to-use UI

Zeotap CDP is designed for hands-on marketers to easily build and activate segments or orchestrate real-time journeys. No coding or technical skills are required.

Wide range of out of the box integrations

With over 150 pre-built turn-key integrations, you can effortlessly connect Zeotap CDP with a range of the most utilised marketing technologies in just a few clicks.

Native Custom solutions

As a partner built 100% on Google Cloud, Zeotap CDP offers native connectivity between data sources on Google Cloud and Google Ads, automating the full flow of data.

Google Marketplace

Zeotap CDP is available on Google Marketplace and you can take full advantage of the benefits such as a streamlined procurement process, commit recognition and funding opportunities.

Instant Value

Zeotap CDP can be hosted in your Google Cloud instance ensuring that you maximise the value of your commitments and take advantage of available credits.

Build + buy approach

Our build + buy approach addresses the growing market demand for user-friendly solutions with flexible customisation options.

Buy

  • Time to Value based on initial use case deployment
  • Integrated UI/UX with easy usability for Marketers
  • Allows to build differentiation based on custom ML/AI capabilities
  • Build custom connectors to channels that matter most to company
  • Integrates well with GMP as well as the extensive Adtech & Martech landscape

Buy + Build (Hybrid)

  • Time to Value based on initial use case deployment
  • Integrated UI/UX with easy usability for Marketers
  • Allows to build differentiation based on custom ML/AI capabilities
  • Build custom connectors to channels that matter most to company
  • Integrates well with GMP as well as the extensive Adtech & Martech landscape

Build

  • Time to Value based on initial use case deployment
  • Integrated UI/UX with easy usability for Marketers
  • Allows to build differentiation based on custom ML/AI capabilities
  • Build custom connectors to channels that matter most to company
  • Integrates well with GMP as well as the extensive Adtech & Martech landscape

Co-Branded Articles

Built with BigQuery: Zeotap uses Google BigQuery to build highly customised audiences at scale.

How one telecom giant increases advertising conversions and saves millions annually.

How your customers can benefit from the partnership between Zeotap and Google Cloud. 

By partnering with Google Cloud, Zeotap has built a marketer’s AI companion with Vertex AI.

how a CDP works

By adopting Zeotap CDP, Douglas is laying the foundation for a holistic, cross-channel customer approach.