🔍 How is retail media evolving in 2024? In our latest interview, Marco Schierhorn, Managing Director of DIGITL agency, and Mitch (Mircea) Gavril, Head of Partnership at Zeotap, dive into the pivotal role of Customer Data Platforms (CDPs) in retail media strategy. Discover how CDPs unlock data treasures, enhance personalisation, and tackle challenges like cookie-less targeting and AI integration. 🎙️📊 Learn how a well-planned CDP implementation is essential for success in retail media. Read the blog here - https://hubs.li/Q02DxR-C0 #RetailMedia #CustomerDataPlatform #ZeotapCDP #MarketingStrategy #DataDriven
Zeotap
Technology, Information and Internet
Berlin, Berlin 17,817 followers
Easy, secure and impactful customer data
About us
Founded in 2014, Zeotap’s mission is to help brands monetise customer data in a privacy-first Europe. Today, Zeotap owns three data solutions. Zeotap CDP is the easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data. Zeotap Data delivers quality targeting at scale by enabling the activation of 2,500 tried-and-tested Champion Segments across 100+ programmatic and social platforms. Zeotap ID+ is a universal marketing ID initiative that paves the way for addressability in the cookieless future. Zeotap works with the world’s top brands including Virgin Media O2, Amazon, and Audi.
- Website
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https://www.zeotap.com/
External link for Zeotap
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Berlin, Berlin
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Telecom Operators, Data Management, Mobile Advertising, Big Data, Identity, and Onboarding
Products
![Click here to view Zeotap CDP (Customer Data Platform)]()
Zeotap CDP (Customer Data Platform)
Customer Data Platforms (CDP)
Zeotap is the easy, secure and impactful Customer Data Platform (CDP) made in Europe for Europe, and headquartered in Berlin, Germany. Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookie-less future, all while putting consumer privacy and compliance front-and-centre. It enables brands of all sizes to deliver personalised experiences for consumers that drive improved commercial outcomes across marketing, sales, and service. Zeotap is also the founding member of ID+, a universal marketing ID initiative. Why Zeotap? - Easy to use: powering use cases with a marketer - friendly UI - Easy to implement: delivering business outcomes in just 8 weeks - Best-in-class identity stitching and cookie-less addressability - Made in Europe for European compliance and security standards Zeotap works with the world’s top brands including Virgin Media O2, REWE, and Audi.
Locations
Employees at Zeotap
Updates
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🍪 With cookie deprecation and privacy regulations being top of mind for 🛒 #retailers in 2024, having a 1st-party data strategy is crucial. Where does a CDP fit into this strategy? The right #CDP allows advertisers: 🔹 Unified customer insights 🔹 Real-time content delivery 🔹 Personalised user experience 🌐 Do you want to optimise your business strategy? Discover how Zeotap CDP is the best solution for you. 📥 Download your copy now: https://hubs.li/Q02Dy4cM0 #ZeotapCDP #CDPforRetailMedia #CustomerDataPlatform #CDPforRetail
Retail CDP Solution
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🔥 🔥Retail Media is a hot topic 🔥 🔥 But do you know why you need a CDP to be successful? Here are some of the benefits: 🌐Elevated omnichannel user experiences 🎯 Precision in advertising and promotions 🛡️ Compliance and trust assurance Learn more here: https://hubs.li/Q02yvC8Z0 #ZeotapCDP #Retail #RetailMedia #CDPforRetailMedia #CDP
Retail Media CDP Solution
https://zeotap.com
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Simplify data-driven customer engagement with Batch and Zeotap CDP 💡This partnership helps marketers tap into real-time data insights to craft hyper-personalised experiences that deeply resonate with the audiences. Discover more: https://hubs.ly/Q02DxWjM0 #ZeotapCDP #Batch #CustomerDataPlatform #CustomerEngagementPlatform
Simplify data-driven customer engagement with Zeotap CDP and Batch
https://zeotap.com
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🚀 Unlocking the Future of Customer Data with BigQuery! 🚀 At Zeotap, we believe in the power of data to drive personalized marketing and customer insights. That's why we evolved the data processing architecture of our Customer Data Platform (CDP) using Google Cloud's BigQuery for superior efficiency and real-time processing. In our latest blog post, Tom Cannon and Aniket Awati take a deep dive into: 🔍 The challenges of legacy ETL processes. ⚙️ How transitioning to an ELT approach has improved our data handling. 💡 The technical magic behind our incremental merges and recursive CTEs. Say goodbye to processing delays and hello to real-time insights! Read the full story and see how we're empowering marketers with a scalable, secure, and innovative solution. 👉 Read More: https://hubs.li/Q02HpMyJ0 #BuiltWithBigQuery #CustomerDataPlatform #GoogleCloud #ZeotapCDP
How Zeotap modernized its Customer Data Platform (CDP) with BigQuery
googlecloudcommunity.com
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How Can Luxury Retail Brands Bounce Back Post-Pandemic? 🌟 Luxury retail brands took a significant hit during the pandemic. Zeotap explains how a hashtag #CDP can help them adapt to hashtag #ecommerce changes. 📖 Discover more: CDP Institute Library
Luxury retail brands took a significant hit during the pandemic. Zeotap explains how a #CDP can help them adapt to #ecommerce changes. https://lnkd.in/eQMytvmX From the CDP Institute Library.
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🔍 Curious how First Party Lookalike modelling is revolutionising audience expansion for brands? Zeotap CDP's innovative feature identifies users similar to your high-value customers, boosting targeted marketing and driving higher conversion rates and ROI. 🚀 Discover how this feature empowers brands to extend their reach and optimise marketing strategies effectively. Read full blog here: https://hubs.li/Q02DxPrr0 #ZeotapCDP #FirstPartyLookalike #FirstPartyData
Maximising Marketing Potential with 1st Party Lookalike Modelling
https://zeotap.com
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Zeotap CDP + Google Cloud = easy-to-use CDP! 🤝 As a partner built 100% on Google Cloud with native integrations of its products, Zeotap CDP can offer not only scale and performance but also an improved customer experience.📈 Watch the full video and explore the benefits of our partnership: https://hubs.li/Q02yvCsn0 #ZeotapCDP #GoogleCloud
How Zeotap CDP and Google Cloud Make a Customer Data Platform Project Successful
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🔍 How Can CDPs Transform Retail Media? In our latest interview with Daniel Heer, CEO & Co-founder of Zeotap, and Projjol Banerjea, CPO & Co-founder of Zeotap, learn about the pivotal role of CDPs in retail media strategies. 📊 Retail media is all about connecting with the right audience at the right moment. Precision requires not just data but the right tools to harness it effectively. This is where Customer Data Platforms (CDPs) come into play. 📝 Read the blog for insights from Daniel Heer and Projjol Banajera of Zeotap. #RetailMedia #CDP #CustomerData #MarketingStrategy #Zeotap
Unlocking the Power of CDPs in Retail Media
lxahub.com
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🚀 How is retail media adapting to a privacy-focused era? In 2024, digital advertisers must balance delivering personalised shopping experiences while respecting consumer privacy. With 83% concerned about data tracking but 48% preferring personalised ads, Retail Media and CDPs are key. Learn how these tools enable precise targeting and build trust with audiences. 🔍🛍️ Read the blog here - https://hubs.li/Q02DxNMh0 #RetailMedia #ZeotapCDP #Personalisation #Privacy
Retail Media and CDPs: A Path to Personalisation in a Privacy-Focused Era
lxahub.com