Tasti D-Lite acquires Planet Smoothie.

Low-calorie frozen dessert marketer Tasti D-Lite has acquired Planet Smoothie, a franchise system with over 100 units in operation. Planet Smoothie is a national franchisor and consumer products business that sells smoothies and all natural snacks to health-conscious consumers. Tasti D-Lite noted that the acquisition will allow both brands "to broaden product offerings, improve retail sales and accelerate unit growth through co-branding initiatives and non-traditional development opportunities."

"This acquisition presents an opportunity to combine two iconic brands to create a winning combination for both the customer and the franchisee," said Jim Amos, chief executive officer of Tasti D-Lite. "The consumer profiles of Tasti D-Lite and Planet Smoothie are very similar, so combining the two complementary brands will provide both brands an opportunity to increase the scale of the combined store network as well as sales at the store level."

Tasti D-Lite products will be added to select Planet Smoothie stores while Planet Smoothie menu offerings will be made available to Tasti D-Lite locations. Tasti D-Lite's core frozen dessert products will be made available to Planet Smoothie customers utilizing self-serve machines. "We are giving our consumers even more reason to visit our stores," Amos said. "By adding a product line that enhances Planet Smoothie's menu, we are adding a new component that broadens the offering to the consumer."

Tasti D-Lite describes the Planet Smoothie acquisition is its latest initiative focused on increasing growth through the pursuit of non-traditional development methods. Earlier this year, the first drive-thru Tasti D-Lite location opened in Columbia, MO, and the first on-campus store was opened at Duke University. In addition, Tasti D-Lite introduced its first self-serve model to the brand's long-time full-serve model, and also introduced their first "store-within-a-store" location on Las Vegas Boulevard. Following this transaction, Tasti D-Lite plans to offer new franchisees the option to own and operate in a co-branded store concept, which fully integrates both brands into a unique customer experience.

"Combining these brands will add value for our franchisees, which in turn will allow us to accelerate the growth of our store network," Amos said. "We are thrilled to have acquired such a compelling brand with great promise that complements our product offering."

Tasti D-Lite launched its first franchise program in 2008. The company now has 60 locations across three countries with agreements in place to open more than 500 locations around the world. Including this transaction Tasti D-Lite expects to end 2011 with 170 locations open and operating. The company is majority-owned by Snow Phipps Group, LLC, a New York based private equity firm with $1.5 billion of assets under management.

Article Details

Printer friendly Cite/link Email Feedback
Publication:	Ice Cream Reporter
Date:	Dec 20, 2011
Words:	432
Previous Article:	Rita's to Falconhead Capital.
Next Article:	Red Mango set for expansion into Mexico.