Lawn care startup looks to make some green in Boise.

Byline: Steve Sinovic

An on-demand lawn maintenance business has brought its app to Boise.

Inspired by the likes of Uber where folks use a mobile app to hail a ride, Lawn Love hopes the same approach will work for those who need their grass mowed, bare lawns sodded, trees trimmed and more.

Like Uber, tech startup Lawn Love doesn't actually do any of the labor. Rather, it's in the business of pairing customers with local lawn care providers, and taking a portion of the fees for the work in exchange for convenience.

The five-year-old tech-startup aims to streamline the outsourcing of lawn care services for Boise residents. "Traditionally homeowners have had to wait for a lawn care provider to physically come to their property, offer a quote, and then schedule a service. It can take weeks to get the job done after the initial contact is made," said CEO and founder Jeremy Yamaguchi.

"We actually already have hundreds of customers in Boise, and we have partnered with over 40 Boise lawn care businesses," he added. Now operating in 120 cities in 41 states, Yamaguchi said the company's contractors are doing "tens of thousands of jobs" every month.

In order to avoid a turf war, he said the firm prefers to partner with local lawn and garden professionals rather than displacing them, and offers them software and marketing they might not otherwise have.

Customers can get a quote and book service using the website lawnlove.com where a form gathers details about the address and lawn care requests and then pairs them with local contractors.

The company generates the quote by using satellite imaging to map the lawn sizes.

The concept for Lawn Love was born when Mr. Yamaguchi spent hours searching for quality lawn services for his property in San Diego. "I realized that outsourcing lawn care was a serious hassle for homeowners, and that was because service providers had zero technology to better their operations. So I decided to build something that makes the entire experience more streamlined for both customers and lawn care professionals" said Mr. Yamaguchi.

Each independent contractor goes through a background check and an assessment of their lawn care skills before they can begin work. Users can schedule a wide range of services including lawn mowing, weeding, aeration, gutter cleaning and more.

Prescreening includes background checks, work eligibility, prior lawn care experience and suitable equipment.

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