All new look for Calypso's Fairtrade pure juice range.

Calypso Soft Drinks has launched a totally redesigned range for its hugely popular Fairtrade Pure Juice range, to coincide with the 20th Anniversary of the Fairtrade mark in the UK.

Calypso was one of the first soft drinks companies to gain accreditation with the Fairtrade Foundation in 2001 and has seen its range grow and flourish over more than a decade. The new packs offer a highly visual, brightly coloured bold design to stand out and appeal to a wide consumer audience.

The new design appears across the range of Calypso Fairtrade Pure Juice pack formats: Fairtrade Pure Apple and Orange Juice in 500ml bottles; Fairtrade Pure Apple and Orange Juice in 200ml Cartons; Fairtrade Pure Orange Juice in 85ml Cuplets.

Michele Davies, Calypso Marketing Manager said: "We will be supporting the Fairtrade Foundation's theme of 'choose products to change lives'--its all about consumers having the power to change the world every day by buying Fairtrade products. With one simple choice, farmers all over the world get a better deal and have a better, fairer life as a result."

Contact Calypso Soft Drinks on tel 01978 668400 or visit www.calypso.co.uk