Blog
The BRAVE Blog offers the latest in mobile and in-app advertising monetization strategies and insights
The Role of AI in Shaping the Future of Programmatic Curation
Programmatic curation has become a cornerstone of modern digital advertising, enabling precise audience targeting and improved ad performance. With the integration of artificial intelligence (AI), the capabilities of programmatic curation have been significantly enhanced, making it an indispensable tool for brand advertisers. This article explores how AI-driven strategies revolutionize programmatic curation and transform digital advertising.
Maximizing Brand Impact with DOOH: Trends and Strategies for 2024
In today’s rapidly changing digital advertising landscape, brands always seek new ways to capture consumer attention. Digital-Out-of-Home (DOOH) advertising has become a powerful tool for enhancing brand visibility and engagement. At the forefront, BRAVE is helping brands integrate DOOH into their broader digital strategies to amplify their presence. Traditional out-of-home advertising, which has been
How Being an Air Traffic Controller Prepared Me for a Career in Advertising
Published: May 31, 2024 (Association of National Advertisers (ANA) – Marketing Knowledge Center) As dynamic as the programmatic advertising ecosystem is, I came into the industry well-prepared, having previously been an air traffic controller. Ad serving is known for its speed, as it takes only a few milliseconds to win a bid and
Melisa kindelan Is a Top Woman in Media & Ad Tech 2024
Celebrating Innovation and Leadership: Melisa Kindelan Wins the Programmatic Storyteller Award at the Top Women in Media & Ad Tech Awards by AdExchanger and AdMonsters In recognition of her expansive contributions to digital advertising, Melisa Kindelan, our Head of Sales & Business Development, has been honored with the Top Women in Media & Ad