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BRAVE
Software Development
Tel aviv, Center 1,304 followers
Founded in 2017, Brave is publisher-centric technology company with an in-house gaming studio
About us
Brave's fully transparent platform, focused on mobile gaming apps, enables brands and premium publishers to get their fair share of ad value at every opportunity. Brave’s goal is to provide the most direct link between media buyers and sellers to ensure quality and transparency. The company works with hundreds of buyers and more than 1,000 publishers worldwide.
- Website
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http://thebrave.io
External link for BRAVE
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Tel aviv, Center
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Advertising Technology, Yield Optimization, SSP, Mobile, Header Bidding, real time trading, mobile advertising, real time bidding, and advertising sales optimization
Locations
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Primary
Get directions
30 Ibn Gabirol st
Tel aviv, Center 45582, IL
Employees at BRAVE
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Amir Sharer
Founder & CEO at BRAVE | Entrepreneur | Mentor at Momentum
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Melisa Kindelan
Head of Sales & Business Development at BRAVE
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Uval Raz
Go-to-market strategy | Growth Marketing | Product Marketing | Demand Generation
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Tomás Vidal Mayo
Digital Advertising - Business Development
Updates
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Programmatic curation is the hottest topic right now, but without the right strategy, it can easily turn into a one-size-fits-no-one solution. That's why AI-powered programmatic curation is the ultimate strategy for #BrandAdvertisers seeking improved performance in brand-safe environments. Click the link in the first comment to discover why combining #AI and #programmatic curation is a game-changer.
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The cookie uncrumbles in Google Chrome... Google's decision to retain third-party cookies was inevitable, given the push by regulators and industry organizations like IAB. But amid all the #privacy noise, our priority should be the end users. Maybe the solution isn’t deprecating cookies but offering a wider assortment of cookie flavors. What's your take? The Drum The Drum Recommends
Sr. Product Manager at BRAVE | Driving revenue growth with innovative ad solutions.
In a surprising move, Google has decided to retain #thirdparty cookies in Chrome, opting instead for a one-time prompt to set user privacy preferences. This decision reflects feedback from regulators and the advertising industry, highlighting the complexities of balancing privacy with ad effectiveness. "Instead of deprecating third-party cookies, we would introduce a new experience in #Chrome that lets people make an informed choice that applies across their web browsing, and they'd be able to adjust that choice at any time," said Anthony Chavez , VP of Privacy Sandbox. We recognize the challenges and opportunities this brings. By leveraging smart curation and AI-driven solutions, the BRAVE team aims to navigate this evolving landscape while ensuring our strategies align with privacy and sustainability goals. Great article by Kendra Barnett 👏 👏
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How can brand advertisers maximize budgets during #Olympics2024? Steal a page from the playbook of #Olympic marketers and find our 4 tips for record-breaking campaign results. Curious to learn more? Contact us at hello@thebrave.io and let's win you the gold medal of brand impact! #paris2024 #ParisOlympics #olympics Olympic Broadcasting Services
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BRAVE reposted this
I recently read this insightful article on the growth of #CTV. The shift to on-demand streaming is critical for reaching consumers. And we see this across the board. CTV’s precision targeting and performance metrics boost campaign efficiency and sustainability. Check out the article and let me know what you think: https://lnkd.in/dFYJBY6v
‘CTV will continue to see growth because consumption from the consumer is exploding’ - Exchange4media
exchange4media.com
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Can you believe it's been a month since #CannesLions2024? We're already longing to go back! In the meantime, let's reminisce about the incredible moments we shared. Watch our highlight reel and relive the excitement! Next stop, #DMEXCO2024!
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Advertising impressions that go to waste aren't just bad for campaign targeting, but also for the planet 🌏 🌲 How do we know? At BRAVE, we've carefully curated a premium selection of low climate-risk apps that not only improve campaign performance and brand impact but also lead to a 20-25% decrease in carbon emissions. https://lnkd.in/dqPKXKHu Visit our #BRAVEGreenMedia hub to learn how to shrink your carbon footprint while expanding your brand's reach.
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Cultural moments foster brand affinity and impact.
In today's global landscape, cultural moments foster strong brand-audience connections. These moments, whether sports events, political milestones, or major music festivals, provide unique opportunities for brand #advertisers who know how to harness relevance and authenticity. The key is to build branding campaigns that are not only timely but also genuinely link to the cultural moments they are tapping into. At BRAVE, we believe this approach fosters a deeper connection and builds long-term brand loyalty. We empower our demand partners to analyze audience preferences, behaviors, and values. The success of these event-related campaigns depends on their alignment with this data.
The election vs the Euro: How brands can connect with audiences around cultural moments
performancemarketingworld.com
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Curation, curation, curation
Sr. Product Manager at BRAVE | Driving revenue growth with innovative ad solutions.
Smart curation has become essential for navigating the open internet. At BRAVE, we're committed to leveraging advanced #algorithms and #AIdriven solutions to curate content that is not only relevant but also meaningful to our partners. By focusing on intelligent curation, we aim to enhance user experience, drive engagement, and ensure that the right content reaches the right audience at the right time. As we are still moving to a cookie-less future, smart curation comes as a great alternative. It forms an approach to meet the needs of this new reality, making sure that our strategies are future-proof. With the increased efficiency offered by #curation, we also eliminate waste in the digital advertising ecosystem which aligns with our sustainability goals and we are doing so through our partnership with Scope3. Staying updated with the latest trends and technologies is crucial, and our team at BRAVE is dedicated to integrating these innovative solutions into our platform. Thank you Onetag and ExchangeWire for this insightful article, highly recommend it 💪
Smart Curation for the Open Internet
https://www.exchangewire.com
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Are you leveraging the full potential of #DOOH for brand campaigns? With 31% of US advertisers already on board, Digital Out of Home offers unmatched visibility and engagement to drive truly powerful #brand impact. We've compiled all the information you need to build data-driven customization and strategic integrations to help you incorporate DOOH in your #programmatic strategy. Read the full article here: https://lnkd.in/dBMZmaEY