Our Mission
Do the Right Thing
We go above and beyond expectations to deliver amazing service – that’s what doing the right thing means to us. Sweetwater is committed to always giving more to our customers, our employees, and our community.
Our History
Doing the Right Thing Since 1979
When Chuck Surack first started his mobile recording studio out of the back of a Volkswagen bus, he quickly realized his customers needed access to a wider selection of quality instruments, expert service, and amazing support – all notably missing from music stores in their hometowns. To better serve them, Chuck started Sweetwater Sound with a focus on providing everything music makers need – and more. From these humble beginnings, Sweetwater has grown into an industry leader serving millions of customers and employing a team of thousands.
Our People
Dedicated to Helping Musicians
Our team has grown significantly over the years, and our mission to do the right thing remains the same. We come to work every day with a common vision of delivering music makers the best selection, service, and support in the world. Together, we make music dreams come true.
Fairness and Respect
After more than 40 years in business, we have seen the political and social landscape shift time and again. Sweetwater has been and will continue to be a company committed to one very simple principle: Always Do The Right Thing. We've committed this belief to the fabric of how we choose to do business.
We absolutely, unequivocally believe in treating every person fairly and with respect — regardless of race, color, religion, sex (including pregnancy, sexual orientation or gender identity), national origin, age, disability or political preferences. This begins with our employees and extends to our valued customers. We do not condone or accept discrimination in any form. No matter the issues, we will stay the course and continue to simply do the right thing — with compassion, with integrity, and most certainly, without bias.
Take a Virtual Tour
See why we call Sweetwater a musician’s paradise! Take a tour of our campus in Fort Wayne, Indiana, and get a sense of the energy, community, and passion of musicians helping musicians.
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From our local and on-campus events to staff promotions and company updates, you’ll find it all here!
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For press inquiries, please contact Jeanine Gaffke, Senior Vice President and Chief Marketing Officer at jeanine_gaffke@sweetwater.com.
Next Steps
Now that you know a little more about Sweetwater, be sure to check out these great resources to help you take the next step on your musical journey.
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Why Choose Sweetwater?
At Sweetwater, we have one single goal in mind – to make you a satisfied customer. That single focus is our shared commitment and promise to you, and it drives everything we do at Sweetwater. We’re here to help you live your music dream by giving you more than any other retailer.
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