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The Smaato Blog offers the latest in mobile and in-app advertising monetization strategies and insights. Visitors can also learn about company news, industry trends, and tips for publishers and advertisers.

What are Splash Ads? Ad Formats

What are splash ads?

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CTV moneteization and IAB's TCF v2.2 interview with Sourcepoint CTV

What CTV publishers need to know to comply with IAB’s consent framework v2.2

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What are FAST channels? CTV

What are FAST channels?

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5 strategies for gaming publishers to enhance user ad experience Ad Formats

5 strategies to enhance user ad experience: a guide for gaming publishers

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Interview about CTV and addressability with Davide Rosamilia, ID5 Addressability

Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management

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Demand Side Platforms

Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape

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Smaato - DMEXCO 2023 Company News and Events

6 reasons to connect with Smaato at DMEXCO 2023

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Audience targeting and target audiences are not the same thing. Audiences

All About Audience Targeting: Big Wins for Marketers, Consumers, and Publishers

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