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Explore more posts
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Aaron Carámbula
Super excited by this work — ai background enhancement for all sellers on eBay. That means you can get the app and try it now. Instead of a slick, canned ai demo, here is a screen grab I just took of an item I listed (if you’re into Star Wars micro machines, I’ve got you covered). A few celebrations of the team here: 1/ they worked hard to make it simple. It’s easy to get excited about ai (any background you can imagine!) but constraining the options to what sellers and buyers both value and which gives good results consistently took care and craft. 2/ collaboration was on full display between our product designers, art director, and engineers they found a path to the right output. 3/ patience to spend the time to ship something good instead of rushing it out, and the persistence to continue to iterate — it only gets better from here. Grab the eBay app and lmk what you think (and what treasure you list!).
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25 Comments -
Aaron Carámbula
Super excited by this work — ai background enhancement for all sellers on eBay. That means you can get the app and try it now. Instead of a slick, canned ai demo, here is a screen grab I just took of an item I listed (if you’re into Star Wars micro machines, I’ve got you covered). A few celebrations of the team here: 1/ they worked hard to make it simple. It’s easy to get excited about ai (any background you can imagine!) but constraining the options to what sellers and buyers both value and which gives good results consistently took care and craft. 2/ collaboration was on full display between our product designers, art director, and engineers they found a path to the right output. 3/ patience to spend the time to ship something good instead of rushing it out, and the persistence to continue to iterate — it only gets better from here. Grab the eBay app and lmk what you think (and what treasure you list!). More on the blog post: https://lnkd.in/g-ZdJQNv
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Simon Kahn
🤔: How is AI relevant in my day-to-day life? How can I use AI tools in my work to boost my productivity? If you’re asking these questions…check out Google’s new AI Essentials Course, which was released just last week. You'll even earn a certificate to showcase on your LinkedIn profile and email signature! Taught by Google AI experts, the self-paced course will teach you in-demand AI skills for idea development, decision-making, daily tasks, and more. In under 10 hours, you get to gain practical experience in applying AI to real-world situations. Here’s the syllabus: Module 1. Introduction to AI Module 2. Maximize Productivity With AI Tools Module 3. Discover the Art of Prompt Engineering Module 4. Use AI Responsibly Module 5. Stay Ahead of the AI Curve More details and the course here: https://lnkd.in/gyDaxzcs
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Jeremy Bird 🇺🇸🇧🇷
Mobile advertisers spend $120 Billion each year. Most ads are repetitive and unoriginal (even invasive), but I recently came across a unique one that gave me an idea for how we might be able to revolutionize the ad industry and improve users lives at the same time. I was in between levels on a mobile game waiting for yet another game ad (that was unrepresentative of the actual game it was advertising) to play 🥱, when up pops an ad that actually just navigated me to a website for 10 seconds, then another, then another. It had me view 3 websites during the 30 seconds. There was a next button (active after 10 seconds) to take me to each successive site. It got me thinking, instead of boring ads and tracking success via click through rates and affiliate links, WHAT IF we turned mobile ads into user research? The first idea that came to mind was a 5-10 second test. You could test a couple variations then ask a simple question or two on what they remember. You could also make it a simple usability test, or 1-2 question multiple choice survey, or a simple card sort. I’m sure there are other use cases that could be beneficial as well. At the end of the survey, you still get your game reward. Maybe even answer another question for an additional reward. It would likely take a specialized platform to handle this and serve up the research “ads”. If you set it up right, you could tap into the ad revenue AND provide clients both research data to improve their product and additional sales. What do you think? Would a user research ad be better than the current run of the mill ad? Can you think of any additional use cases for a research ad? #Advertising #UserResearch #BusinessIdea
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Amrita Mathur
Is it category creation you need? 🧐 Or do you need to… 1. Pioneer a new concept (“Product-Led Growth”) 2. Describe a new way of working (“end to end work management”, “Creative as a service”) 3. Piggyback on a larger macro trend (“AI agents”) 4. Productize a commonly occurring problem (most infrastructure companies like Stripe, Fivetran)
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Fredrik Thomassen
This week, our Creative Director Phillip Maggs spoke at Figma Config 2024 about "Building an AI Design System at Scale". Maggs covered how Superside’s unique AI-powered design system lets us handle massive volumes of design work across critical marketing channels. In fact, our clients have seen over 17,770 design hours and $1.4 million in cost savings by leveraging this advanced system. Here are some takeaways: ➝ Generative AI and Knowledge Graphs: We're integrating generative AI into our design systems to revolutionize content creation and maintenance. This goes beyond basic AI tools - we have deep integration that lets AI generate and refine designs with precision. Knowledge graphs also enable dynamic, contextual relationships between design components, making the system more intelligent and adaptable. ➝ The Future of Design Systems: Static design repositories are out. We're building dynamic systems that generate on-brand content in real time. AI and knowledge graphs help us achieve new levels of efficiency and consistency, reducing manual effort and errors. We also develop custom AI models trained on our brand data to ensure high-quality, perfectly aligned outputs. ➝ Practical Applications and Innovations: Maggs showcased a proof-of-concept for Vimeo, demonstrating how they use our advanced systems to streamline their design processes and maintain brand integrity. This isn't a solo act - it's the result of collaborative efforts among designers, developers, AI experts, and partners. The key is creating flexible, scalable systems that can integrate new tech and methodologies. At the end of the day, design systems are code and when you integrate them with a large language model you can write code that translates into design. It's a bit of an inverse way of looking at design - where in general everyone thinks about pixels - but in this new AI world language and code are the most powerful tools. At Superside, we're at the forefront of this design-tech revolution. We're actively building the systems, processes, and tools to keep our clients ahead of the curve. By leveraging the expertise of the world's top designers, our AI-powered design system uses their creative vision as the foundation for generating high-quality, on-brand outputs. Ready to put the power of AI-enhanced design to work for your business? Send me a DM, let's chat. P.S. If you want to watch the talk, link is in the comments!
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Dennis Kirschner
OpenAI and Google have been slugging it out in the open to be at the forefront of GenAI, but there’s a new giant stomping into the ring: Amazon. Last Thursday Amazon CEO Andy Jassy wrote in an open letter to shareholders that, on top of leveraging what’s already out there, Amazon is getting to building foundational AI models. In an all-hands call, Jassy reportedly told employees that Amazon’s going to be a leader in AI. If this feels like a scramble to catch up, that’s because it probably is. Because of that, it could go badly. After all, Google rushed Gemini out the door and suffered PR disasters because of it. There’s no reason to think Amazon won’t make the same mistakes. But both Google and Amazon have money to burn, and a guns-blazing approach to throwing money into innovation is something that Amazon’s well known for. They can afford to fail until they succeed. That marks another major player in the genAI space to keep an eye on! Are there any other upcoming genAI projects you're excited for? Check out this writeup about Amazon's letter to shareholders for more info: https://lnkd.in/eD_pShwZ #ArtificialIntelligence
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Florian Bachelot
In my growth advisory work, I’ve discovered a crucial missing skill for scalable growth. It’s not just about data or running experiments. It’s about sharing emotion through your product—making it so exciting it becomes addictive. It’s about design. So, who are the top product designers with a passion for brand design I should connect with? I have exciting, early-stage, under-the-radar opportunities to share.
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3 Comments -
Kent Walker
"We shape technology by using it." AI is remarkably accessible—you don't need advanced training or coding to start experimenting. By testing and learning, we get to know the technology and how it can create value for our organizations. More in Lorraine Twohill's piece for Fortune: https://lnkd.in/gYRwYYNq
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Simon Kahn
Lorraine Twohill nailed it: Leaders need to roll up their sleeves with #AI, not just talk the talk. How? Experimentation! 🌟 Shoutout to these APAC marketing rockstars already leading the charge: 🎨 Yasmine Claessens: Generating stunning visuals ⚡ Shumin Ong: Writing articles at lightning speed 🧙 Jeff Su: Mastering the art of the perfect AI prompt Even this LinkedIn post got an AI-powered boost! From drafting to summarizing, AI is my secret weapon. Let's keep the momentum going! Share your AI wins in the comments. We're all in this together. #AI #APAC #Innovation #Leadership #Productivity
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Patty Parobek
💨Is “Ship First Ship Fast” the Way to Go? It’s the way it’s going. 🤔 When it comes to AI innovation, companies like OpenAI and Google are embracing a “ship fast” approach. This strategy involves rapidly releasing new and evolved AI features, even if it means encountering some bumps along the way. Let’s break down the benefits and risks of this bold approach: The Rewards: 💸 1. Rapid Innovation: By moving quickly, these companies can push the boundaries of what’s possible with AI, bringing cutting-edge features to market faster than ever. 2. Real-World Feedback: Early releases allow companies to gather valuable feedback from real users, which can be used to refine and improve the AI. 3. Competitive Edge: Staying ahead in the AI race means maintaining a leadership position in technology, which can drive further advancements and 💰investments. 🚨The Risks: 🚨 1. Quality Issues: Rapid releases can sometimes lead to bugs or incomplete features, which may frustrate users. 2. Security Concerns: New AI features might have vulnerabilities that could be exploited, posing security risks. 3. Ethical Dilemmas: Quick launches can bypass thorough ethical reviews, potentially leading to unintended consequences or biases in AI systems. 😬 As we enjoy the thrill of new AI tools, it’s crucial to balance speed with responsibility. What do you think? Are you excited about this rapid pace, or do you have concerns? Lemme know in the comments below!👇 #AI #Innovation #TechRisks #AIAdoption #FutureOfWork
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Chris Carberg
The BEST part of OpenAI creating a search engine (rumored) is that it may push Google out of the extending-the-cliff/maintenance/quarterly profits/earnings mindset and back to innovation and user-centric thinking. I have a feeling it won’t be a traditional search engine, as we expect, which is more indicative of where we need to go with our technology. We already HAVE information, we NEED context. We need the freedom to search and think in ways that are best for us as users, not the PC-minded “correction” approach that has harmed G’s’a trust. We don’t need a correction or reeducation engine; we are trying to connect with content that means something to us and can help us rather than answers alone. Google cannot be the specific community for each affinity; only individual publishers can. Unbiasedly connecting people to the right communities of thought is mission-critical. #seo #searchengine #search #googleupdate
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Lorraine Twohill
𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google
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52 Comments -
Michael Eckstein
This might sound strange coming from a product marketer but I'm not a fan of frameworks. They have their place. But rarely will they help you *move* the needle. Sometimes they can even be stifling. I prefer heuristics. These are the foundational principles from which I try to develop and execute product marketing ideas. Here are my heuristics 🤸♂️ Zig when others zag 🔁 Repetition never hurt anyone 📚 A narrative is more powerful than a feature 📊 Data-informed not data-driven ✏️ Write how you would talk ❤️ Brand equity over growth hacks 📞 If in doubt, talk to a customer Anything else I should add to my list?
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Katie Goldberg
We just launched the first agency-specific LLM over at Akkio today! Check out our coverage in Ad Age to learn more about how Agency Data LLM enables agency teams to effortlessly chat with campaign data to build audiences, uncover actionable insights, and create charts and dashboards. I’m excited to continue building accessible AI technologies that enable agencies to do more with their data. To learn more - Shoot me a message or head to akkio.com/ad-llm #AgencyDataLLM #AI #AIMarketing #DataAnalytics #MarketingAnalytics
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Frederick Vallaeys
Connected TV is a big deal and I'm happy you got to report on Amazon's latest updates for Optmyzr. Earlier this week I read in The Wall Street Journal that some advertisers have given up on traditional TV because it no longer has the right audience. CTV on the other hand is called too niche and too expensive to be a good alternative. I think that point of view is quickly becoming outdated as ad platforms bring innovation to CTV and price it in unique (and affordable) ways. If you're interested in exploring advertising on Netflix, Amazon Prime, or other connected TV, Optmyzr has all the connections so reach out and we'll set you up for a test. #upfronts #amazonprime #connectedtv #digitalmarketing
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Timothy Dahl
Thanks, Backbone Media, for sharing this insightful report. It's a must-read that includes actionable insights for agencies. Here's one takeaway that I work towards with my clients at ArticleProse: Deploy Deep, Comprehensive E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) Content: Focus on creating website content that provides significant value beyond what AI summaries and competitors offer. Authoritative Content: Publish content by industry experts and thought leaders to build credibility. Trust Signals: Ensure your website has strong trust signals, including clear author bios, customer reviews, and secure site protocols (HTTPS).
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