Kent Walker’s Post

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻'𝘁 𝘀𝗲𝘁 - 𝘄𝗲 𝗰𝗮𝗻 𝘀𝗵𝗮𝗽𝗲 𝗶𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. There is a lot of both excitement and fear in our industry when it comes to AI. And everyone is trying to work out how to get started and how to help their teams on this journey. There is also this perception AI will threaten the very nature of creativity. I wholeheartedly disagree. Just like every other technology or tool that creatives have been able to work with, they will do amazing things with AI that surprise and delight us all, we are already seeing this. I get asked a lot about what leaders should do in this moment, so ahead of #Cannes next week, I shared my perspective on how to get started in a piece with Fortune Magazine. If I’ve figured out anything in 20 years at Google, it’s that we shape technology by using it. So use it! AI tools are already available, there’s no need for advanced training or coding knowledge to take part. Here are a few things I’ve learned and how we can all embrace this moment: 💡It starts at the top. As leaders, it’s on all of us to help our teams by building a culture of curiosity and experimentation, and we need to get hands-on ourselves and use these tools at work and in life. I love using AI to summarize entire email threads or give me feedback on how our creative work will be received. 💡Give your teams permission to innovate. Great ideas come from anywhere. So encourage everyone in your team to try various AI tools and share their best ideas! 💡There is no wrong way to experiment. Identifying a specific pain point is one way people get started. 💡For many creatives, a blank page can be terrifying. So put the horror of the first terrible draft on AI. Spare yourself. Then be brilliant. Check out the piece here, and let me know how you and your teams are using AI today - we can all learn from each other! https://lnkd.in/gtZ_bBnk And if you want to get your creative juices flowing, check out our AI Essentials course to learn how to use GenAI tools in your life: https://lnkd.in/gNEthfJh #AI #Marketing #Creativity #CannesLions2024 Google