Tilia

Musicians are flocking to games. Gaming is one of the most impactful virtual arenas an artist can use to build a fan base. 🎧 Deloitte's 2022 Digital Media Trends survey found that Gen-Z gamers have a strong relationship with music—with music they hear in games, discover while watching game streamers, share with other players, and listen to while gaming. The report data suggests that 42% of Gen Z gamers listen to other music while gaming, and 34% hear music in a game and then look it up online to stream or buy. Additionally, 25% wish they could purchase music they hear in a game or be able add to a playlist. https://lnkd.in/g9qg7KCs

Digital content creators will continue to grow this year. Creator Profile Statistics: 💎 The creator economy has more than 162 million amateur content creators 💎 47% of people identify as full-time content creators 💎 11% of people consider content creation a hobby. 💎 52% of content creators are women #creatoreconomy https://lnkd.in/dN4EH-nE

In the flourishing influencer economy, creators are advocating for standardized payment terms to ensure timely and fair compensation. With the industry's value projected to nearly double by 2027, influencers are implementing measures like deposits and late fees, and negotiating shorter payment schedules to combat inconsistent and delayed payments. This push for standardization aims to foster a more equitable environment for creators, who are increasingly crucial in marketing strategies. For more details, read the full article: https://lnkd.in/gFz4SFjA #creatoreconomy #payments

Think gaming is just for kids? Think again. Over 80% of internet users aged 16-44 worldwide play games. As a game publisher, giving customers a choice of payment methods and ease becomes critical. #gamingindustry #creatoreconomy Source: Nuvei

Making payments extremely convenient increases player satisfaction and boosts sales. It needs to be frictionless. The best game publishers have optimized their payment page for mobile devices with fast and seamless payment processing, including one-click purchases for returning players and virtual currencies for in-game transactions. Average Player Age: 🤳 Smartphone/Mobile: 26 years (80% of players, worldwide) 💻 PC: 30 years 🎮 Console: 32 years Source: PwC and Omdia

Disney invests $1.5B in Epic Games to create 'persistent universe' tied to Fortnite. “This marks Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion" -Disney CEO Bob Igner https://lnkd.in/d_aQfJFX

While North America's total number of gamers trails other regions, it makes up for with gaming revenue. Source: Newzoo #gaming #gamingindustry

Tim Cook making a fashion statement with Apple Vision Pro. This helps boost the idea that VR is not something nerdy, but trendy. #applevisionpro #metaverse

The gaming industry, anticipated to be worth $321 billion by 2026, is transforming thanks to the surge in user-generated content (UGC). This trend benefits gamers with diverse content, enables in-game creators to earn significantly (with projections surpassing $1 billion in 2023), and offers advertisers innovative engagement channels. Prominent games like Minecraft, Roblox, and Fortnite exemplify this shift, underlining the importance of player creativity and involvement. Platforms like Overwolf, Curse, and The Sandbox aim to make game creation more accessible while providing lucrative monetization opportunities for creators. #gaming #creatoreconomy

"2024 will be an exciting year. As gaming increasingly competes for people's spare time with other entertainment media, I expect an increased focus on social and multiplayer experiences in both the PvP and PvE arenas. We will see the launch of titles with rich social worlds and deep gameplay experiences that aim to connect communities together. Gaming will continue to grow into a social activity that connects communities from around the world together. Additionally, I expect that we will see more user-generated content as players start to express themselves more by building their own experiences and sharing those with their communities." Marc Regeur #gaming #creatoreconomy