Tune in tomorrow on July 23 at 1pm ET for #IABTechLab’s #webinar to learn all about ACIF, the issues it solves, the link to the VAST updates, and the steps needed to participate in the evolving CTV and video advertising supply chain with VAB's Benjamin Vandegrift, FreeWheel's David Dworin, NBCUniversal's Frank Rizzo, and Tech Lab's Katie Stroud! https://okt.to/uF2MHq
IAB Tech Lab
Technology, Information and Internet
IAB Tech Lab is a non-profit research & development consortium that produces & provides standards, software, & services.
About us
The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.
- Website
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https://iabtechlab.com
External link for IAB Tech Lab
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Nonprofit
- Specialties
- Ad Tech, Advertising Technology, Technology, and Digital Advertising
Locations
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Primary
116 E 27th St
New York, 10016, US
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Employees at IAB Tech Lab
Updates
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#IABTechLab is thrilled to announce Surfside as our newest board member!
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We're excited to announce the final release of the VAST CTV Addendum 2024 including support for the Ad Creative ID Framework (ACIF), DSA, and more. Check out our announcement and download the addendum today. https://lnkd.in/eyqi_SC8
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VideoWeek just released their North America CTV Advertising Guide for 2024, and IAB Tech Lab's Shailley Singh has a lot to say about the standards the industry should be paying attention to in 2024, including Pod Bidding, the Open Measurement SDK, and Live Streaming enhancements. Check out the Videoweek Guide at the link in the comments, and if you are interested in the future of Advanced TV Standards Tech Lab has an event in December just for you! https://lnkd.in/eHUfazNF
I Want My CTV: AdvancedTV Tech -
iabtechlab.com
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Ever wished you had a way to track your CTV ads the way product sales are tracked across retail? Join #IABTechLab’s Ad Creative ID Framework (ACIF) #webinar on July 23 from 1pm-2pm ET to unlock efficient campaign management and measurement with VAB’s Benjamin Vandegrift, FreeWheel’s David Dworin, NBCUniversal’s Frank Rizzo, and IAB Tech Lab’s Katie Stroud! https://okt.to/6yNxgu
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Tune in at 11:30am ET today for Association of Canadian Advertisers (ACA) #webinar with #IABTechLab’s Jill Wittkopp on Ad creative ID’s and the essential building blocks for advanced TV success! https://okt.to/pwYB1F
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Confused about ID Bridging and whether you should consider it as a solution? Check out this explainer from Digiday with expert comment from IAB Tech Lab's Sr. Director, Programmatic, Product Management Hillary Slattery who says ID Bridging doesn't have to be a bad thing, as long as "you tell people what they doing" and they agree. Full link in comments #adtech #digiday #programmatic #iabtechlab
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IAB Tech Lab has released the final Fit Gap Analysis of Privacy Sandbox APIs for digital advertising to provide the industry with a baseline understanding of the level of support for the most fundamental and common use cases by the new set of Google Chrome APIs based on the Public Comment feedback. Link to view the methodology and final report in the comments. #iabtechlab #privacysandboxtaskforce #privacysandboxgapanalysis #techlabprivacysandbox
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Still thinking about all the amazing memories from #TechLabSummit! #EndOfTheBeginning
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Congratulations to Mediastream for achieving #IABTechLab Podcast Measurement certification! #TechLabCertified
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