Content Ignite®

Content Ignite® is excited to share that the nominees for the award for 'Advertising Technology' at the Press Gazette's Future of Media Awards have been announced: Reach plc - Mantis The Telegraph - Clarity The Telegraph - Compass We will be sponsoring the Advertising Technology Award and the networking drinks, so please join us on 12th September to celebrate all the finalists. 🥂 https://lnkd.in/eheWB_2V #FutureMediaAwards

We’re delighted to announce that we’re partnering with Content Ignite® to explore one of the biggest opportunities that many digital publishers are letting slip through their fingers: demand path optimisation. Register for the free webinar here: https://lnkd.in/dgbQcnB5 In light of Google’s announcement that it's repealing cookie deprecation plans, it’s more important than ever for publishers to adopt the tools needed to navigate the ever-evolving future of the digital publishing industry. Join us online to hear from Content Ignite's James Hanslip as he shares learnings from leading digital publishers who are prioritising demand path optimisation in their own strategies, and to discover actionable ideas and insights to develop your own strategies. Register here: https://lnkd.in/dgbQcnB5 #demandpathoptimisation #digitalpublishing #digitalmedia

⭐ Key takeaways on the Google announcement ⭐ : • Google Chrome will not proceed with the forced deprecation of third-party cookies. • However, they will continue to develop the Sandbox APIs and shift towards a more privacy-centric browser, emphasising user choice in privacy decisions. • Users will have the option to decide whether or not they wish to be tracked by third-party cookies through an “Opt In” or “Opt Out” choice at the browser level. • Additional privacy measures are proposed, such as preventing IP addresses from being tracked while in “Incognito mode”. The change in strategy seems to stem from several factors: • The Google Sandbox has faced widespread criticism from the industry, including IAB Tech Labs, publishers, and advertisers, as not fit for purpose. • The UK’s Competition and Markets Authority (CMA) has scrutinised Google’s proposed replacement for third-party cookies, making industry alignment and approval from the CMA challenging. • Poor results from those testing the Sandbox have led to a significant decline in its overall adoption and testing. What does this mean for publishers, and the next steps? • We still foresee the “death of the third-party cookie,” albeit in a more gradual manner. Eventually, third-party cookie traffic in Chrome is expected to diminish significantly. • With Google adopting an Apple-like model where users decide whether to be tracked by third-party cookies, we anticipate a substantial reduction in third-party cookie tracking inventory, particularly if users must “Opt In” to be tracked. • Publishers should continue their current paths and collaborate with cookieless and privacy-centric partners, such as ID companies. • Third-party cookie tracking remains unavailable in Safari and other browsers, presenting opportunities for revenue improvements. • We predict a notable reduction in third-party cookie tracked users in Chrome, which will likely impact revenue adversely. • Publishers are advised to enhance their first-party data offerings and direct demand sources to mitigate the anticipated decline in yield from these changes. James Hanslip, Content Ignite CEO, commented: "Huge news from Google overnight. However, from a Content Ignite® perspective it's confirmation that our strategy to double down on ID solutions is the correct one. Everything suggests Chrome will end up with a serious erosion of 3PC, it's just going to be a slower burn than the cliff of total 3PC cookie deprecation. We are looking forward to rolling new ID partnerships with Prebid, Live Ramp, The Trade Desk, EUID, UID, ID5, Panorama (Lotame), Audigent and more across our publishers, this is exactly the type of scenario we built our Fusion platform for. The ability to split test these solutions with ease, feedback the data to our customers, and optimise represents a significant uplift opportunity for our publishers."

Content Ignite® always aims to support our publishers by being proactive and ahead of the curve in an ever-evolving ad-tech landscape. Here, we're excited to share that the Content Ignite Fusion wrapper now supports PBJS Versions: v9.5.0. 🌟

Join the Content Ignite® team at the #FutureMediaAwards on September 12th to celebrate all the finalists!

🚀 Maximise Your Ad Revenue with Content Ignite® Innovative Ad Units! 🚀 Publishers, enhance your monetisation strategy with Content Ignite's cutting-edge ad units. From in-image and in-article ads to adhesion and in-stream video formats, each unit is designed to boost engagement and revenue. Leverage high-performance, contextually enabled ads with features like 'Re-Ignite' refresh and header-bidding via Fusion Wrapper. Seamlessly integrate ads that enhance user experience while delivering exceptional results. 🌐 Discover more: https://lnkd.in/gtaBWbyp #AdTech #DigitalPublishing #AdUnits #ContentIgnite #PublisherBenefits #Monetisation

Another fantastic partnership announcement this week, this time between Ping News CIC and Content Ignite®. "As former publishers, we designed Content Ignite's Fusion platform so publishers could manage on-page monetisation, ad technology and ad management all through one simple integration. That's why we're thrilled to partner with Ping News, their vision to unlock the potential of independent news providers truly resonated with us. We are excited to be their tech partner driving their expansion". James Hanslip, CEO.

Content Ignite® is excited to be joining the Press Gazette at the Future of Media Awards. 🥂 We will sponsoring the Advertising Technology Award and the Awards drinks, so please join us on 12th September to celebrate all the finalists and excellence in digital news media. Find out more here: https://lnkd.in/eheWB_2V #FutureMediaAwards

The AOP Association of Online Publishers Publishing Tech Talks are back! 💡 Content Ignite® will be there and contributing to the conversation on the subject of 'Technology: Transforming the future of product development'. Join our CRO, Alex Newberry, on October 9th, where he will be discussing 'How To Maximise Revenue, Efficiency and Control for Publishers with Content Ignite's Fusion Platform'. Alex will discuss how Fusion helps publishers to take control of on-page monetisation, ad technology and ad management all through one simple integration. Register here to join us at the AOP Publishing Tech Talk: https://lnkd.in/gTXf9XAk #AOPTechTalk #contentignite #publishing #adtech

🚀 Elevate Your Ad Strategy with Content Ignite®'s Ad-Tech Integrations! 🚀 Publishers, take control of your ad stack with Content Ignite's seamless integration of top ad-tech vendors. Effortlessly connect with leading Consent Management Platforms like Sourcepoint and Ketch, optimise ad-block recovery with Blockthrough and enhance analytics with Google Analytics. Enjoy real-time alerts via Slack and manage ads efficiently with Google Ad Manager. Simplify your tech stack, boost ad performance and maximise revenue with Fusion by Content Ignite. 🌐 Learn more: https://lnkd.in/e-WmAqSj #AdTech #DigitalPublishing #AdMonetisation #ContentIgnite #PublisherSolutions