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New Benchmark Shows We're Making Progress

Commentary by Bill Duggan , June 17, 2024 CANNES, France -- ANA, in partnership with TAG TrustNet, has released early findings from our...

The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet

By Allison Schiff, Managing Editor AdExchanger MONDAY, JUNE 17TH, 2024 One year ago, the Association of National Advertisers released the...

ANA, TAG TrustNet Launch Programmatic Transparency Benchmark

The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study.

The ANA is planning a programmatic benchmarking service

By Ronan Shields Consecutive bombshell reports over the past year demonstrate that marketers could be a lot more proactive about reducing...

Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds

By Catherine Perloff The supply chain is still filled with waste, and impression price doesn't correlate with quality A new industrywide...

ANA Programmatic Study: from 'car boot sale' to department store

05 Dec 2023 | Nick Manning Opinion If the programmatic market resembles a car boot sale, as the latest ANA study published today...

ANA Programmatic Media Supply Chain Transparency Study: Complete Report

December 5, 2023 This follows-up and supersedes the First Look study published in June 2023 and delves deeper into the dynamic world of...

Ad Tech Companies Are Getting Graded On Log-File Transparency

By James Hercher MONDAY, NOVEMBER 6TH, 2023 https://www.adexchanger.com/online-advertising/ad-tech-companies-are-getting-graded-on-log-fi...

TAG ANNOUNCES FIRST COMPANIES TO EARN “CERTIFIED FOR TRANSPARENCY” SEAL

Initial Recipients Include AdForm, DoubleVerify, Frameplay, Horizon Media, IAS, Octillion Media, OMG, OpenX, Oracle and Xandr; Recent ANA...