Back to the Government and Nonprofits Resource Center 
Grow your community
This might be your goal if your organization wants to:
- Acquire potential donors and supporters through list building
- Recruit volunteers to support your cause
- Get different audiences to register for your services
- Build a mailing list to share information on issues or causes
- Engage your community to find services offered by your nonprofit
How to set up your campaign:
1. Go to Ads Manager and click the green Create button.
2. Choose the Leads objective.
Collect leads for your organization through Instant Forms.
3. Special Ad Categories: Select one of the special ad categories if your ad falls into one of the categories
4. Set your budget and schedule. Be sure to choose the highest volume for your bidding and make sure you’ve selected the right type of budget (e.g. daily vs. lifetime) for your campaign.
5. Conversion Location:
Instant forms
6. Set your performance goal
Maximize number of leads
Maximize number of conversion leads
7. Define your audience with broad targeting using as few filters as possible.
Here are some of the audiences you have available:
Core
Custom
Lookalike
8. Select Advantage+ placements
9. Set up your optimization
10. Develop your ad creative, using a mix of video and static images.
11. Edit your ad copy, publish and you’re done!
Tools recommended for traffic campaigns
The traffic objective is designed to send people to a destination, such as a website. Together, these tools can help optimize advertising spend by measuring actions on your website.
Learn how
