First Response Finance is a renowned company, employing over 300 dedicated professionals, all striving towards a common goal: delivering top-notch credit solutions and unrivalled customer service. Predominantly, they assist customers in acquiring their next car, van, or motorbike, while simultaneously aiding their dealer partners to prosper.

The company's commitment to its people is evident in its strong focus on open and regular communication. Quarterly face-to-face company updates ensure transparency and alignment with company goals. Employees have access to a dedicated employee hub for all people-related updates, fostering interaction and dialogue. Moreover, quarterly pulse meetings with leaders Don and Debbie offer a platform for open communication, ensuring that the leadership remains connected to the pulse of the business.

First Response Finance operates on four core values, fostering an ethos of 'People – Service – Profit'. This ethos, shared by all employees, focuses on putting people first, providing high-quality service to customers, with the belief that profit will naturally follow. The profit is then reinvested in the people, creating a virtuous cycle.

Navigating the shift to a hybrid work environment, First Response has innovated new communication methods and virtual community forums. These measures, coupled with the promotion of work-life balance and continuous reinforcement of organisational values, have not only preserved but enhanced the company's culture in this new working world.