Formula 1® Race Programme
At the intersection of luxury and velocity, Formula 1® is more than just a sport; it's an iconic experience that transcends boundaries, melds precision, prestige and a world where innovation, luxury, and aspiration merge like no other.
attnd. is proud to be the official global licence partner of Formula 1® for the editorial management, creation, and distribution of The Official Formula 1® Digital Race Programme Magazine for the 2024 season, available on mobile App and Web.
The Race Programme is an iconic publication that reaches millions of auto sports fans and luxury consumers and is a unique way for brands and advertisers to showcase their story to a global highly sought after audience.
News
attnd Launches The Official Formula 1® Race Programme Magazine for 2024
15 January 2024
The 2024 Official Formula 1® Digital Race Programme Magazine - The ultimate Grand Prix™ companion.
~ Access exclusive news, interviews, and content curated by top F1® journalists.
~ Stay updated with the latest Team & Driver standings on The Grid.
~ Plan your weekend with race schedules, interactive track maps, and in-depth analysis.
~ Dive into the excitement surrounding the next generation of drivers, including insights from the F1 ACADEMY™.
~ Immerse yourself in captivating photo and video galleries.
~ Explore track guides for a deeper understanding of each circuit.
~ Keep track of the latest championship standings.
~ Exclusive offers & destination guides.
~ Sneak a peek of what's in store for the next race.
... plus so much more.
Available on iOS, Android and Integrated Web View
Download now and GET WITH THE PROGRAMME!
Brand Storytelling
We understand that compelling storytelling is the heart of any successful campaign.
We work closely with brands to craft narratives that resonate with audiences. Our approach involves understanding the brand's values, unique selling propositions, and target audience. Leveraging our expertise in media, luxury, entertainment, and sports, we then create captivating stories that seamlessly integrate into our publications and digital content.
Whether it's showcasing a luxury brand's heritage, highlighting the excitement of a sporting event, or immersing the audience in the world of entertainment, our strategy ensures that brands become an integral part of the narrative, creating lasting connections with audiences across the globe.
Brands we’ve worked with
