Become a Chartered Marketer

Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!

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Why Choose the CM Designation? 

  • Recognition: Chartered Marketer is the only marketing designation in Canada and is a clear signal to employers and the business community of your expertise and commitment to the profession. 
  • Comprehensive Knowledge: With the CM designation, you demonstrate that you possess the essential knowledge and skills demanded by top employers for success in both marketing and business. 
  • Continuous Development: Achieving and maintaining your CM status reflects your dedication to staying current and evolving with the ever-changing marketing landscape. 


Flexible Learning for the Modern Marketer

All courses in the Chartered Marketer (CM) curriculum are delivered on-demand, allowing you to learn at your own pace and on your own schedule. Build your CM journey your way, with the flexibility to adapt to your unique needs and marketing career goals.

The Core CM Courses



Tools for
Success

Set yourself up to think strategically like a marketer



Finance and Campaign Execution
Sharpen your business acumen and earn your seat at the C-Suite table



Creative Elements of Marketing
Unleash your creative potential and learn how to maintain strong client and agency relationships


Specialization Courses
 



Brand

Take your brand management expertise to the next level



Media
Plan your media like a pro



Insights
Unleash the power of data and discover insights to elevate your business objectives


The Capstone Course: Summit

Dive into the culminating CM Summit course to master marketing leadership and communication skills through an immersive case study and personalized guidance, setting you up for success in the marketing business world.

Your Path to Becoming a Chartered Marketer

Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline. 

The CM Program: Ideal for marketers with at least one year of experience, the comprehensive CM program sets you up with the foundations of marketing and guides you along our core CM courses, allowing you to then specialize in a marketing focus and tie it altogether with the Summit. Learners will need to take 4 courses plus complete the Compliance for Marketers micro course and the Summit course to achieve the CM designation.

Accelerated CM Pathways: 

  • Education Path: Holders of a marketing diploma/degree can accelerate their CM journey, requiring only 1-2 courses plus completion of the Compliance for Marketers micro course and the Summit course to achieve the CM designation.
  • Experience Path: Marketers with at least 8 years of diverse marketing experience and a demonstration of career progression can apply for this path, needing only to complete the Compliance for Marketers micro course and the Summit course to achieve the CM designation.


Executive Advanced Standing Pathway 

For those with 10 years of marketing experience at an executive level responsible for decision-making and people leadership. More details can be found here

Elevate Your Professional Profile!
Once you earn your CM designation you will be issued your digital badge through CanCred. Our badges showcase your achievements and expertise in marketing, making it easier for you to display and share your skills across digital platforms. Enhance your visibility and credibility in the marketing community with a recognized and shareable badge of your accomplishment.

Ready to Take the Next Step in Your Marketing Career? 


Join the ranks of the best in Canadian marketing. With the CM designation, you're not just enhancing your career; you're shaping the future of marketing. 

LEARN MORE    APPLY NOW 



 

 

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