If you are looking for all Steam asset specs, please see
Asset OverviewMany of the major events on Steam, including regular curated promotions, feature specific sizes of artwork that are unique to those promotional spaces.
You can access the full photoshop templates and details here: CURRENT TEMPLATES
(Note: Please use this new template and remove any previous versions)Many of these assets you can create yourself with your own design teams. Please send them to Valve with at least a week lead time so we can give you feedback and for our localization team to have time. We always translate Steam banners into 26+ languages.
NOTE: These are requirements when sending assets:
- **All assets must be under 5MB**
WHAT TO SEND US
- Layered Photoshop (PSD) files
- Main game/character art in highest resolution possible (smart object preferred). Doing so allows us to re-use these assets to create other Steam promotional art when necessary
- Logo (smart object preferred) separated from the art
- Any text should be editable in a separate “text” folder within the PSD document, so that it may be easily localized by our team.
- Any fonts used (especially custom fonts)
Animated Assets- For animated assets, please also provide a seamless looping MP4 and PNG sequence without the text and logo. Any text should not be animated so it may be easily localized by our team.
- Aim to have animations around 3 to 5 seconds in length. This helps keep final file size down for display on Steam. All final exported files must remain under 5MB.
- Try to make your animation slow, and not jarring to the eye. The animation should feel ambient.
- Aim to make a seamless loop with your animation. Please be aware that Steam is set to loop your animation regardless and this function cannot be turned off. A seamless loop is not required, but highly recommended for the best results visually.
- All animated Marketing Messages will be exported as Webm and MP4 files
- All text (other than game or developer logos) that expresses a message to users (e.g. “now available” or “just updated”) must remain editable so that it can be localized:
- Text cannot animate, and no effects can animate over top of text.
- Please do not flatten any text into the background or the animation.
- When exporting your PNG sequence, or MP4 file, be sure to turn off all text layers so that text is not flattened into the background.
- All essential information should fit within the green safe zone indicated in the template, as everything outside this area will get cut off on smaller screen sizes.
WHAT TO SEND US
- Photoshop files set up with a video timeline containing your art, messaging, and animation PNG Sequence
- A folder containing your entire animation PNG sequence(s).
- If you cannot provide a PNG sequence, an MP4 file of the animation is also acceptable.
- Any unique fonts used, especially custom fonts.
| Asset Name | Size | Type | Notes |
|---|
| Pop-up Marketing Messages | 570px x 600px | JPG, PNG. MP4 & WebM if animated | Game or update artwork with game logo. Short Call-to-action.
See details |
| Spotlight Banner | 306px x 260px | JPG | Game artwork with logo. Text will be laid over the bottom automatically.
See details |
| Takeover Banner | 1850px x 450px | JPG, PNG. MP4 & WebM if animated | Game or update artwork with game logo. Short Call-to-action.
See details |
| Takeover Mobile Banner | 500px x 350px | JPG, PNG. MP4 & WebM if animated | Smaller version of Takeover Banner.
Required if running a Takeover
See details |
| Takeunder Banner | 940px x 150px | JPG, PNG. MP4 & WebM if animated | Game or update artwork with game logo. Short Call-to-action.
See details |
| Takeunder Mobile Banner | 500px x 160px | JPG, PNG. MP4 & WebM if animated | Game or update artwork with game logo. Short Call-to-action.
See details |
| Sale Page Background | See template for sizing and clipping. | JPG, PNG | Image that appears at the top and background of your sale page.Required if there is a custom sale landing page
See details |
| Sale Page Logo | 940px x 460px | JPG, PNG | This image is positioned at the top of your page, layered on top of the Sale Page Background.
Optional |
| Store Page Banner | 1100px x 160px | JPG, PNG | Banner highlighting your sale event.
Required if there is a custom sale landing page
See details |
| Store Page Mobile Banner | 500px x 160px | JPG, PNG | Smaller version of Store Page Banner.
Required if there is a custom sale landing page
See details |
| Header Capsule | 460px x 215px | JPG, PNG | Artwork with the event logo. Short Call-to-action.
Required if there is a custom sale landing page for Daily Deal
See details |
Templates for the above assets are available here:
CURRENT TEMPLATESPop-up Marketing Messages
Usage: Steam message pop-up window and on the front page of Steam
Example Locations on Steam:
Design: For best results, please make sure the logo is clearly legible, and ONLY include a callout to the type of promotion it is (Midweek Deal, Weekend Deal, Pre-Purchase, Now Available, New Update, etc.) without the discount percentage or dates of the event. Price and call-to-action button will automatically appear below the image. If there is any regional logo that needs to be used for specific regions, please include it in the PSD file.
Size: 570px x 600px, JPEG
Video Size: 570px x 600px, MP4 & WebM
Examples:| Now Available | Weekend Deal | New DLC Available |
 |  |  |
| | | |
| Midweek Deal | Just Updated | |
 |  | |
| | | |
| Pre-Purchase Now | Pre-Load Now | |
 |  | |
| | | |
| Free Weekend | |
 |
Spotlight Banner
Usage: Spotlight banners appear near the top of the Steam Home page for specific promotions such as Midweek or Weekend Deals. These also appear on relevant store hubs such as genre pages or tag pages.
Design: This banner should focus on just your game art and logo. Spotlight Banners will automatically have a section rendered below the image with the text describing the type of promotion (eg. "Weekend Deal") and the end dates of the promo.
Size: 306px x 260px, JPEG
Example Location on Steam:
Takeover Banner
Usage: Steam Takeover is used only for the largest of game launches or specific Publisher Sales. This banner appears at the top of the Steam Store home page.
Design: Steam Takeover images should be simple and eye-catching. Typically the singular key piece of artwork that represents your brand and your product logo. This may use feathered edges or may transition to a different solid color if the primary color contrasts too greatly with the standard blue color of the Steam store.
Size: 1850px x 450px, PNG
Video Size: 1850px x 450px, MP4 & WebM
Takeover Mobile Banner
Usage: This is a mobile version of the Steam Takeover. It will be shown in browsers less than 500px wide.
Design: Should match the design of the Takeover, but smaller. Use the whole size and fill the space with logo and call-to-action.
Size: 500px x 350px, PNG
Video Size: 500px x 350px, MP4 & WebM
Take-under Banner
Usage: Steam Takeunder is used only for some of the largest of game launches or specific Publisher Sales. This banner appears near the top of the Steam Store home page, just below the Main Capsule carousel.
Design: Steam Takeunder images should be simple and eye-catching. Typically the singular key piece of artwork that represents your brand and your product logo. This will be shown as a banner on the page, so you can use the full dimensions of the asset (no feathered edges).
Size: 940px x 150px, PNG
Video Size: 940px x 150px, MP4 & WebM
Take-under Mobile Banner
Usage: This is a mobile version of the Steam Takeunder. It will be shown in browsers less than 500px wide.
Design: Should match the design of the Takeunder, but smaller. Use the whole size and fill the space with logo and call-to-action.
Size: 500px x 160px, PNG
Video Size: 500px x 160px, MP4 & WebM
Sale Page Background
Usage: This is the image that appears at the top and background of your sale page.
Design: Critical content should be placed within the template safe area indicated by the 940-pixel-wide lime green box. The artwork can bleed out to the sides and down the page as desired. For example, you can run the background artwork at 1789 pixels width with a gradient fade to a solid color on the sides and bottom and then set the page background color to match this solid color in Steamworks.
Store Page Banner
Usage: The Store Page Banner can be set to appear at the top of the store page of every game listed as part of your event. You can only make use of Store Page Banners if the creators of every single game included on your sale page are aware of and approve of such a banner. In other words, it should not surprise any developer that your banner appears on the top of their game's store page.
Design: Store Page Banner images should be simple and eye-catching. Typically, the singular key piece of artwork that represents the sale event.
Size: 1100px x 160px, PNG
Store Page Mobile Banner
Usage: This is a mobile version of the Store Page Banner. It will be shown in browsers less than 500px wide.
Design: Should match the design of the Store Page Banner, but smaller. Use the whole size and fill the space with logo and call-to-action.
Size: 500px x 160px, PNG
Header Capsule
Usage: This appears near the top of the Steam Home page in the Daily Deals section.
Design: For best results, please use the key art and logo that is being used for the sale event. The art used for them should immediately tell the customer something important about the event. It should be graphically-centric and give the user some sense of what the event is about.
- Do not include quotes or other strings of text beyond the title of the event.
- The logo should be legible against the background.
Size: Please provide '460px x 215px' . A '292px x 136px' image will be automatically generated from this.
