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The rise of CTV offers new opportunities to engage audiences and leverage location intelligence to add a layer of precision and effectiveness to media campaigns. The auction-based model in CTV, combined with the power and precision of location data, can drive performance and help optimize campaign investments. SEO

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

Most recent posts:

June 25, 2024 by Adsquare
Programmatic buying in CTV: The auction advantage for enhanced campaign performance
2 min read
June 25, 2024 by Adsquare
CTV Advertising: Transforming programmatic media strategies for modern audiences
30 min read
June 13, 2024 by Adsquare
Cracking the code of consumer preferences: Actionable insights for CTV audience engagement
5 min read
June 13, 2024 by Adsquare
Adsquare announces partnership with billups for privacy-compliant OOH planning and measurement
3 min read
May 22, 2024 by Christoph Herwig
Adsquare integrates with PubMatic on the sell-side to enhance omnichannel campaigns
3 min read
May 6, 2024 by Adsquare
Unlocking success: Strategies for effective CTV advertising campaigns
5 min read
April 15, 2024 by Adsquare
Luscious locks on display: Sunsilk leverages footfall data to optimise DOOH screens
5 min read
April 8, 2024 by Adsquare
It Works and Adsquare unite to innovate out-of-home campaign strategies
3 min read
April 4, 2024 by Adsquare
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
March 28, 2024 by Adsquare
Crossing channels: Harnessing the potential of footfall data across omnichannel marketing
2 min read
February 28, 2024 by Adsquare
Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
February 15, 2024 by Adsquare
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
December 21, 2023 by Adsquare
Adsquare’s year in review 2023: An open letter from our founders
2 min read
December 21, 2023 by Adsquare
Looking forward: Opportunities in the post-cookie era
5 min read
December 20, 2023 by Adsquare
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
November 3, 2023 by Adsquare
Mastering targeting precision to find your ideal audience
5 min read
October 30, 2023 by Adsquare
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
October 25, 2023 by Adsquare
ID5 partners with Adsquare to enhance ad relevance
3 min read
October 6, 2023 by Adsquare
Adsquare partners with mobile.de and Kleinanzeigen to empower precision advertising
3 min read
October 2, 2023 by Adsquare
Targeting holiday shoppers: Conquer the busy shopping season
5 min read