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Apple

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world's most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.

Featured stories

The incredible shrinking, stretching iPhone

Go big, go small, or go slim? Apple has never quite figured out what to do with its fourth iPhone model.

Here are the best iPad deals right now

You can save a little on Apple’s newest slates and a lot on older models — including the 10th-gen iPad and last-gen iPad Air.

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Apple iPad Pro (2024) review: the best kind of overkill

Apple’s latest high-end tablet is a marvel of hardware design still in need of the software and accessories to really make it sing. But wow is it fun to use.

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Apple Vision Pro review: magic, until it’s not

The Apple Vision Pro is the best headset anyone’s ever made — and that’s the problem.

Everything we know about Apple’s Vision Pro

Apple’s long-rumored virtual and augmented reality headset Vision Pro headset launches in February. Here’s a timeline of all the details that have emerged about the device over the years and what we know so far.

Apple Watch ban: everything you need to know

Apple’s ability to sell the Watch Series 9 and Ultra 2 in the US is in trouble due to a patent dispute — here’s all the latest news.

Apple’s Sunny imagines a cozy future where screens fade into the background

The murder mystery was a chance for showrunner Katie Robbins to imagine a different kind of sci-fi vision.

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Foggy.

Apple has released Lake Vrangla, one of two Vision Pro Environments that have spent months marked “coming soon,” and boy is it moody.

So what is Lake Vrangla? Well, it’s a small lake roughly 25 miles west (as the crow flies) of Oslo, Norway. You can see it fog-free on YouTube. Seems pretty!


A screenshot of the Lake Vrangla environment for the Vision Pro.
Lake Vrangla in VR.
Screenshot: Lake Vrangla Environment
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Everything old is new again.

I recently wrote about using Windows XP on my iPad Pro and Verge commenter cindrBear helpfully pointed out that in 2001, Microsoft announced Tablet PC.

Like with Copilot Plus PCs, the Tablet PC initiative encouraged manufacturers to make hardware for specific features — in this case, a Windows XP edition for touchscreen tablets. Seeing it in action in this video, I’m clearly using the wrong version of XP.


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Apple’s new docuseries is about drug cartels and horse racing.

Cowboy Cartel, which debuts on Apple TV Plus on August 2nd, is a four-part documentary show about a rookie FBI agent who took down the leaders of the Los Zetas drug cartel by tracking their money as it was laundered through a US horse racing enterprise.


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Apple MacBook Pro 16 M3 Max review

It’s undoubtedly fast, powerful, and earns the Pro moniker. It’ll also cost you a pretty penny.

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Look who’s Bach on the top of the charts.

Apple Music Classical now has a Top 100 chart. A collection of keyboard concertos composed by Johann Sebastian Bach is at number one, followed by recordings of Johannes Brahms-composed symphonies.

Apple updates placement on Mondays, using data from Apple Music / Music Classical, iTunes, and Shazam, according to MacRumors.


A screenshot showing the Apple Music Classical Top 100 chart in the app’s feed.
Look for this section in the Apple Music Classical app’s feed.
Screenshot: Apple Music Classical

Gadgets are getting weird — and so are iPhone homescreens

On The Vergecast: Trump, Apple betas, and a round of ‘is this anything?’

Filed under:

You, me, and UI

The Apple Lisa was a design revolution — and it still feels like one today

The Lisa helped create the design language for computers as we know them. Here’s what it’s like to use one.

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Apple TV Plus sounds interested in licensing more movies from other studios.

While Apple TV Plus has previously dabbled in the movie licensing game to supplement its lineup of original projects, Bloomberg reports that talks are underway with other studios that could lead to the streamer looking a little differ (and perhaps more like Netflix) in the near future.


What happened to the metaverse?

‘The Metaverse’ author Matthew Ball discusses the new update to his 2022 book and how the Apple Vision Pro and AI fit into the spatial internet.

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Overcast overhaul.

The popular iOS podcast app has been rewritten from the ground up by developer Marco Arment in time for Overcast’s tenth anniversary.

Overcast is now much faster and has a new interface, but it keeps the same audio engine, Arment says in a blog post. Streaming, however, was removed, because of bugs and problems caused by dynamic ad insertion.


new overcast screen sizes
The new interface is designed for easier reachability on new phone sizes.
Image: Marco Arment