Insights
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ReportsForrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global
When approaching customer lifetime value (CLV), marketers often only measure it in the short or near term rather than focusing on the road ahead. Though 81% of respondents’ organizations have the ability to track CLV, only 37% actively apply it to their strategy and just 14% are maximizing the value of their CLV metrics. This disconnect points to a critical gap in how data is collected and leveraged to inform forward-looking decisions that drive customer engagement and business growth.
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ArticlesKey Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
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ArticlesThe Art of Measuring Customer Relationship Management Programs
Categories
Featured Case Studies
Case Studies, Videos
Redefining Omnichannel Strategies Through AI and Unified Intelligence
May 21, 2024 | < 1 min read
Case Studies, Videos
Global Medical Response Amplifies Future Growth with Zeta Through Renewals and New Business
May 9, 2024 | < 1 min read
Case Studies
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
May 3, 2024 | 2 min read
Featured Articles
Articles
Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
July 9, 2024 | 5 min read
Articles
How to Target Back-to-School Shoppers
July 2, 2024 | 5 min read
Articles
Zeta Global Named a Leader in the SPARK Matrix for Delivery CDPs by Quadrant Knowledge Solutions
June 26, 2024 | 3 min read
Featured Reports
Featured Videos
Featured Webinars
Videos, Webinars
Turn Your Customer Insights into Personalized, High-Impact Email
June 10, 2024 | < 1 min read
Videos, Webinars
Picking the Right Use Cases for Your CDP
March 19, 2024 | < 1 min read
Videos, Webinars
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
Featured Whitepapers
Whitepapers
Navigating the Cookieless Ecosystem
March 29, 2024 | < 1 min read
Whitepapers
Building a True Business Case for Your CDP: Why Use Cases Matter
February 12, 2024 | < 1 min read
Whitepapers
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
Latest Posts
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The Generative AI Impact on Financial Services Companies
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Beyond [Firstname]: Deep Personalization Through Segmentation and Targeting
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How to Measure Loyalty Program Success: 6 Meaningful Metrics
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