Home

Popular articles

Key trends from Cannes jurors and commentators

Read more

Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

Read more

Inclusion is the future for brand growth

Read more

Every brand needs a stronger insight function

Read more

This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content

Read more

Nominations open for WFA Global Marketer of the Year 2024

Read more
  • Discover more

    Knowledge about global marketing

    Knowledge
  • Read more

    Opinions & views about global marketing

    Opinions

Latest industry knowledge

Latest industry knowledge

  1.    CMO Forum Connect Singapore (July 2024)

    CMO Forum Connect Singapore (July 2024)

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum Connect Singapore (July 2024)"
  2.    Key trends from Cannes jurors and commentators
    InfluencersCreativityInfluencersAI

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"
  3.    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

    Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"
All knowledge

WFA videos & webinars

WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1

WFA Global Marketer Week 2024 | CMOS on building better brands

WFA Global Marketer Week 2024 | Highlights from Toronto

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

  • Keep on watching

    See all videos

    Videos

Latest news

Latest news & press releases

  1.    Nominations open for WFA Global Marketer of the Year 2024

    Nominations open for WFA Global Marketer of the Year 2024

    WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…

    Read more about "Nominations open for WFA Global Marketer of the Year 2024"
  2.    GARM & Ad Net Zero announce global framework to measure media's carbon emissions

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions

    The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible…

    Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"
  3.    Setting targets on DEI in production can be a challenge for half of major multinationals

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

    Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"
All news & press releases

Get analysis, insights & opinions from the world's top marketers

Sign up to our newsletter.

I subscribe

WFA's #BetterMarketing Pod

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo

  • Keep on listening

    See all episodes

    Episodes

Our upcoming events

See all events
  1. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  2. Open to all GARM members

    More information Register for this meeting

  3. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  4. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  5. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  6. This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.

    More information Register for this meeting

About WFA

We are the only global network for marketers

We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

More about WFA

Become a WFA member and get involved

You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

Join WFA

WFA members