AOP News

The publisher’s guide to Demand Path Optimisation

We’re delighted to announce that we’re partnering with Content Ignite to explore one of the biggest opportunities that many digital publishers are letting slip through their fingers: demand path optimisation. In the light of Google’s announcement that they’re repealing their cookie deprecation plans, it’s more important than ever that publishers ensure they have the tools needed to navigate the future of the digital publishing industry.

Publishers react to Meta’s ‘substitutable’ news claim

Meta has said it sees news as “substitutable” on its platforms in a federal parliament inquiry in Australia. AOP Managing Director, Richard Reeves, recently shared his opinion with The Media Leader... “I would argue that where a media outlet or social platform commands so much attention from such a broad and diverse audience[,] it has a societal responsibility to ensure that it provides access to balanced and reliable news sources."

AOP News | Research

AOP and Deloitte Data Reveals Reduction in Display Advertising Revenue for Publishers in Q1 2024, as Subscriptions Continue to Rise

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals a continuing shift in the composition of digital revenues, with subscription, audio, and sponsorship all growing, while revenue from display continues to diminish. Overall, digital revenue for Q1 2024 saw a small increase of 0.7% compared to Q1 2023.

Industry News

New Report Highlights Vital Importance of Advertising's Social Contribution

The Advertising Association today launches the new Social Contribution of UK Advertising 2024 report from advertising industry think tank, Credos. Along with fresh research and insights, the report has curated and showcases work of the highest creative quality to highlight how they make a social contribution. This ‘best of the best’ selection includes eleven case studies from leading brands and charities, including eBay x Love Island, Dove, Vanish and Breast Cancer Now, that have all won awards for their positive social contribution. Amongst other key insights, the research shows that the percentage of people who believe advertising drives positive change in society has increased by an impressive 10 percentage points in just three years: from 34% in 2021 to 44% in the first half of 2024.

Industry News

Stationers' Innovation Excellence Short List 2024 is announced

The best of the Communications and Content industries announced in prestigious annual Innovations Excellence Awards shortlist.

Industry News

Local Media First Line Of Defence Against Election Misinformation

People will rely heavily upon highly trusted local news media to combat misinformation and fake news during the upcoming general election, a new public poll published today for the News Media Association’s Local Matters report has found.