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Properties recently assigned or reassigned.

PROPERTIES RECENTLY ASSIGNED OR REASSIGNED

PROPERTY       DESCRIPTION

Babymouse      Graphic novel series for girls with eight titles
               currently and plans for two additional titles
               annually; program targets girls aged 6-11 and
               older girls who are "young at heart"

Big League     Brand of bubble gum that is shredded and packaged
               in a pouch; founded by former NY Yankees
               pitcher and author Jim Bouton; more than
               half-a-billion items sold

Dream Day      Franchise of casual games including Dream Day
               Wedding, Dream Day Honeymoon and Dream
               Day First Home developed by Oberon Media; fan
               base primarily appealing to women who love all
               things wedding and romance; over 50 million
               downloads to date

Gaiam          Lifestyle media company focusing on people
               who-value personal development, natural health,
               ecological lifestyles and inspirational
               entertainment; merchandise and media carried by
               almost 71,000 retail stores; largest producer
               of fitness media capturing 47% of the market share

Katharine      Iconic American actress of film, television and
Hepburn        stage; holds the record for Best Actress Oscar
               wins, winning four from 12 nominations

PROPERTY       CATEGORIES AVAILABLE

Babymouse      Apparel, accessories, stationery, gifts,
               back-to-school, interactive, toys, crafts in
               the U.S. and Canada

Big League     Food, drink, apparel, soft goods, footwear,
               videogames, sporting goods

Dream Day      Electronic games, DVD games, puzzles, novelty,
               publishing, lottery scratchers, Vegas-style gaming

Gaiam          Apparel, footwear, domestics, vitamins & supple-
               ments, interactive, publishing, food & beverages

Katharine      All
Hepburn

PROPERTY       LICENSING CONTACT

Babymouse      Joshua Kislevitz, United Medi
               Licensing

Big League     Michael Hermann, Wicked Cow
               Entertainment

Dream Day      Penny Wright, Act III Licensing

Gaiam          Ross Misher, Brand Central

Katharine      Ian White, Creative Artists Agency
Hepburn
COPYRIGHT 2008 Plain Language Media
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Title Annotation:licensing news
Publication:Licensing Letter
Date:Sep 1, 2008
Words:259
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