Paxo & Sharwood into Frozen Vegetables & accompaniments.

Kerry Foods has entered the Frozen Vegetables & Accompaniments category with the launch of products from two of the nation's favourite brands, Paxo and Sharwood's. Kerry Foods aims to recruit and convert shoppers into the frozen sector using these two iconic brands that are recognised and trusted by consumers for their quality.

Paxo is the brand leader in stuffing and the launch of Paxo Stuffing Balls will be the brand's first foray into the frozen food aisle. The launch offers consumers the well-known, trusted Paxo name, which is synonymous with stuffing, in a convenient format. Paxo Stuffing Balls make meals easier and quicker, with delicious golden stuffing balls ready in the microwave in just 1 minute 30 seconds or 25 minutes in the oven. Paxo Stuffing Balls are available in bag format, each containing 12 sage and onion stuffing balls, weighing 300g.

Sharwood's is already the number one in Indian & Chinese frozen ready meals and ethnic ambient cooking sauces and accompaniments. This latest addition to the Sharwood's portfolio ensures consumers have perfectly cooked rice with the convenience of being microwavable in just three minutes. The launch consists of a range of six steamed rice bags, each containing two rice steamer pouches: Egg Fried Rice, Pilau Rice, Golden Vegetable Rice, Vegetable Fried Rice, Biryani Rice and Spicy Chilli Rice. Complementing Sharwood's extensive range of Chinese, Indian and Thai ambient sauces, produced by Premier Foods, Sharwood's steamed rice bags will be available in a 380g pack (2 x 190g pouches).

Kerry Foods' Sales Director, Mark Boyle, commented: "We are delighted that Kerry Foods' first venture into the frozen vegetables & accompaniments category is with two of the nation's favourite brands. Targeted at today's busy consumers looking to cook the full meal experience, Paxo and Sharwood's new frozen vegetable & accompaniments will help shoppers create hassle-free homemade meals, whilst offering quality from brands they can trust."

* Cook two stuffing balls in the microwave for 1 minute 30 seconds.

Contact Kerri) Foods on tel 01784 430777 or visit www.kerrygroup.com