Italy launches campaign to promote tourism.
Summary: DUBAI - With effect from 15th June 2010, ENIT -- the Italian Government Tourism Board is present in the UAE c/o the Italian Industry and Commerce Office with the objective of further promoting the rich Italian tourism heritage and increasing the volume of tourism from UAE to Italy.DUBAI - With effect from 15th June 2010, ENIT -- the Italian Government Tourism Board is present in the UAE c/o the Italian Industry and Commerce Office with the objective of further promoting the rich Italian tourism heritage and increasing the volume of tourism from UAE to Italy.
As part of this promotional activity, from the 16th of December, ENIT will be carrying out a four weeks advertisement campaign named "Italia Much More'' in three of the most important multiplexes in Dubai; Dubai Mall, Mall of the Emirates and Marina Mall, with the aim of stimulating the Italian tourism demand amongst the Emirati audience as well as fostering and enhancing the outbound tourism to Italy.
For the first time ever, the Italian touristic attractions will be presented to the people through a cinema projection: during 30 intense seconds the spectators will be brought through an imaginary trip to some of the most iconic artistic and naturalistic beauties of the Bel Paese.
The enchanting "Italia Much More" spot will be featured prior to any screening in fourteen cinema halls, reaching over 430 thousand people.
The cinema halls have been carefully selected in terms of attendancy, popularity and prestige, including as well the 3D screens and the Reel Cinema's Gold and Platinum Suites.
Moreover, the period of the campaign (December -- January) proved to be ideal according to the cinemas turn-out statistics, covering the entire festive season.
The "Italia Much More" campaign required a significant investment by the Italian Government Tourist Board, amounting over 43 thousand euros.
Enjoy a full month dedicated to the promotion of the Italian heritage, travel with us through the splendor of the Italian landscape within your reach in the most prominent cinemas of Dubai.
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| Publication: | Khaleej Times (Dubai, United Arab Emirates) |
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| Date: | Dec 25, 2010 |
| Words: | 356 |
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