category management


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category management

n
(Marketing) marketing the management of a range of related products in a way designed to increase sales of all of the products
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
Translations
management de produits
References in periodicals archive ?
Before joining Rite Aid, Renz held various category management positions at Gray Drug-Fair, Sherwin Williams, Circuit City and Office Max.
To start, could you outline the history of category management within the federal government, and what it's meant to accomplish?
Category management -- what Nielsen defines as a process that involves managing product categories as business units and customizing them to satisfy customer needs -- is not just for the big guns (i.e.
There has been a lot of noise recently about the advent of Category Management 2.0.
The 2016 Category Management Conference will be held Sept.
Ma'aden procurement's immediate objective is 'to place majority of spend under rigorous category management, maximise local content, achieve standardisation, and deliver target savings across both operating and capital expenditures; and to attain its goals, the team needs to improve spend visibility and implement category management practices," said Ma'aden corporate procurement and contracts director.
In his role, Nick will be responsible for directing all Heineken USA category management activity, leading 16 category managers focused on national and regional off-premise and on-premise chain accounts.
Sentrana's Category Management Analytics and Reporting solution performs crucial analyses at the product, customer, and supplier levels to provide accurate guidance to meet target performance objectives while taking into account the web of often competing factors.
In his new position Montini will oversee field merchandising and new store format development in addition to maintaining his responsibilities for category management. The company's new store formats include wellness+ stores, value+ outlets and co-branded Save-A-Lot Rite Aid units.
Key words: category management, product categories, retail companies, effectiveness