advertising

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ad·ver·tis·ing

(ăd′vər-tī′zĭng)

1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

2. The business of designing and writing advertisements.

3. Advertisements considered as a group: This paper takes no advertising.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

advertising

(ˈædvəˌtaɪzɪŋ) or

advertizing

1. (Marketing) the promotion of goods or services for sale through impersonal media, such as radio or television

2. (Marketing) the business that specializes in creating such publicity

3. advertisements collectively; publicity

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

ad•ver•tis•ing

(ˈæd vərˌtaɪ zɪŋ)

n.

1. the act or practice of offering goods or services to the public through announcements in the media.

2. paid announcements; advertisements.

3. the profession of planning, designing, and writing advertisements.

[1520–30]

Advertising

See Also: BUSINESS

Commercials on television are similar to sex and taxes; the more talk there is about them the less likely they are to be curbed —Jack Gould, New York Times, October 20, 1963
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does —Stewart Henderson Britt, New York Herald-Tribune, October 30, 1956
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable —Bernice Fitz-Gibbon

ThesaurusAntonymsRelated WordsSynonymsLegend:

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Noun	1.	advertising - a public promotion of some product or service ad, advert, advertisement, advertizement, advertizing direct mail - advertising sent directly to prospective customers via the mail preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas" advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report mailer - an advertisement that is sent by mail newspaper ad, newspaper advertisement - a printed advertisement that is published in a newspaper commercial, commercial message - a commercially sponsored ad on radio or television broadsheet, broadside, circular, flyer, handbill, throwaway, flier, bill - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers" teaser - an advertisement that offers something free in order to arouse customers' interest top billing - the advertisement of a star's name at the top of a theatrical poster
	2.	advertising - the business of drawing public attention to goods and services publicizing business enterprise, commercial enterprise, business - the activity of providing goods and services involving financial and commercial and industrial aspects; "computers are now widely used in business" hard sell - forceful and insistent advertising soft sell - suggestive or persuasive advertising circularisation, circularization - circulating printed notices as a means of advertising

advertising

noun promotion, marketing, plugging (informal), hype, publicizing, pushing (informal) money from advertising and sponsorship

Quotations
"You can fool all the people all the time if the advertising is right and the budget is big enough" [Joseph E. Levine]
"Promise, large promise, is the soul of an advertisement" [Dr. Johnson]
"Advertising is the greatest art form of the twentieth century" [Marshall McLuhan Interview in Advertising Age]
"Advertising is a racket, like the movies and the brokerage business" [F.Scott Fitzgerald Letter to his daughter, Frances Scott Fitzgerald]

Collins Thesaurus of the English Language – Complete and Unabridged 2nd Edition. 2002 © HarperCollins Publishers 1995, 2002

advertising

noun

The act or profession of promoting something, as a product:

promotion, publicity.

Translations

إِعْلان

inzerce

reklame

διαφήμιση

mainonta

publicité publicitaire

oglašavanje

promozione pubblicit...pubblicità pubblicitario reclàme

広告すること

reclame

reklame

reklama

реклама рекламная деятельность

oglaševanje

reklam

ธุรกิจโฆษณา

reklam yapma

việc quảng cáo

advertising

[ˈædvətaɪzɪŋ]

A. N

1. (= business) → publicidad f
my brother's in advertising → mi hermano se dedica a la publicidad

2. (= advertisements collectively) → anuncios mpl

B. CPD advertising agency N → agencia f de publicidad
advertising campaign N → campaña f publicitaria
advertising manager N → jefe/a m/f de publicidad
advertising medium N → medio m de publicidad
advertising rates NPL → tarifa fsing de anuncios

Collins Spanish Dictionary - Complete and Unabridged 8th Edition 2005 © William Collins Sons & Co. Ltd. 1971, 1988 © HarperCollins Publishers 1992, 1993, 1996, 1997, 2000, 2003, 2005

advertising

[ˈædvə^rˌtaɪzɪŋ]

n → publicité f

modif [budget, costs, revenue] → de publicité, promotionnel(le)
advertising copy → message m publicitaireadvertising agency n → agence f de publicitéadvertising campaign n → campagne f de publicitéadvertising manager n → directeur/trice m/f de la publicité

Collins English/French Electronic Resource. © HarperCollins Publishers 2005

advertising

n → Werbung f, → Reklame f; he works in advertising → er ist in der Werbung (tätig)

advertising

in cpds → Werbe-;

advertising agency

n → Werbeagentur f → or -büro nt

advertising campaign

n → Werbekampagne f → or -feldzug m

advertising media

pl → Werbemedien pl

advertising rates

pl → Anzeigenpreise pl; (for TV, radio) → Preise pl → für Werbespots

advertising space

n → Platz m → für Anzeigen

Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007

advertising

[ˈædvətaɪzɪŋ] n → pubblicità (commerciale); (advertisements collectively) → pubblicità, réclame f inv
my brother's in advertising → mio fratello lavora nel settore pubblicitario

advertising

→ إِعْلان inzerce reklame Werbung διαφήμιση publicidad mainonta publicité oglašavanje promozione 広告すること 광고 reclame reklame reklama publicidade рекламная деятельность reklam ธุรกิจโฆษณา reklam yapma việc quảng cáo 广告

References in classic literature ?

The risk of advertising her as able to sail without ballast is not great, since the statement does not imply a warranty of her arriving anywhere.

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It cost Hearst eighteen million dollars a year to run his various papers, and this sum, and more, he got back from the middle class in payment for advertising. The source of his financial strength lay wholly in the middle class.

** The cost of advertising was amazing in those helter-skelter times.

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He seems to think Nature intended him for a Napoleon of Advertising. He has a bee in his bonnet about booming the piece.

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On the white pages I grouped Sunday-School cards and advertising cards which I had brought from my `old country.' Fuchs got out the old candle-moulds and made tallow candles.

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The hatchet-marks were still raw on the door of our tiny stateroom advertising an event of a few months before.

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"Well, the fact is they're advertising for a shop-walker tomorrow," said Athelny, looking at him doubtfully through his glasses.

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"Funny, ain't it?" The old chap had been advertising in the London papers for Harry Hagberd, and offer- ing rewards for any sort of likely information.

At the same time he seemed to think that his son was in England--so near to Colebrook that he would of course turn up "to-morrow." Bessie, without committing herself to that opinion in so many words, argued that in that case the expense of advertising was unnecessary; Captain Hagberd had better spend that weekly half-crown on him- self.

The other, smiling straight at him, uttered very slowly: "You've been advertising for your son, I believe?"

The old man was advertising for me then, and a chum I had with me had a no- tion of getting a couple quid out of him by writ- ing a lot of silly nonsense in a letter.

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Undeniably advertising may sometimes be used to create

The Obsolescence of Advertising in the Information Age

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