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Today’s must-reads

The view of Coal Drops Yard
travel and tourism
From red-light district to trendy tourist hotspot, how King’s Cross found its identity
As part of The Drum’s Travel & Tourism Focus, we look at the marketing of one of London’s most iconic districts and ask why it is essential for places to have a brand identity.
Hannah Bowler
Senior reporter, The Drum
Treading water
Opinion
Flat figures show that IPG and Havas continue to tread water in Q2 results
olympic athlete
Google
Sydney McLaughlin inspires in Google’s girl power ad for Paris Olympics’ Opening Ceremony
Michael Cera
World Creative Rankings
Best ads of 2024 so far, including CeraVe, Heinz and Visit Oslo
A girl in the new Volkswagen ad
volkswagen
Ad of the Day: Olivia Wilde in driving seat for Volkswagen ‘Water Girl’ spot
Racer on the grid during Michelob's Lap of Legends
World Creative Rankings
World Creative Rankings: the top 20 agency leaderboard at the mid-year stage
Star

Focus

Travel and Tourism show all

After a rocky few years for the Travel & Tourism industry, we check in with the global brands staying afloat, the plucky upstarts blazing new trails and other players keeping this global ecosystem moving.

Travel image of a sunlit stone street with white villas
Open Mic

Paid search: How can travel brands leverage search ads this summer?
A train carrying a passenger (leaning out of the window) travels through green mountains
Open Mic

Customer loyalty: a lost cause in travel? Not if you rethink it
A couple lying on a beach
Promoted

How travel and tourism brands ensure campaign effectiveness
A black car, surrounded by shiny particulates
The Drum Network

Showroom tech is driving a new era of automotive marketing, but are we there yet?

Most popular right now

Google Search
Google
In shock decision, Google abandons third-party cookie deprecation plans
Racer on the grid during Michelob's Lap of Legends
World Creative Rankings
World Creative Rankings: the top 20 agency leaderboard at the mid-year stage
"Be the investor you want to be"
creativity
New AI-generated ad from financial services company Etoro to air during Paris Olympics
Brat
Opinion
Charli XCX’s Brat campaign should turn you all green with envy

From our columnists

show all
Tourism is at a turning point, with many popular spots struggling to balance visitor numbers and sustainability. Marketing and placemaking have pivotal roles to play in this balancing act.
Alex Lemecha-Sim
Could we use gen AI to make the film that we wanted to make and not one that it wanted to make for us? We’ll let you decide.
Morten Legarth and Ben Hopkins
Brand anniversary campaigns are hard to get right and a little controversial. Does anyone even care about it? Our Heineken campaign acknowledged this and thrived.
Vera Sidlova and Dana Cohen Katz

Latest creative work

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a woman in a hospital bed
American Red Cross ‘What’s Your Type?’ by BBDO New York
man in nature
Ad Council ‘Pause to Heal’ by McKinney
Dua Lipa in a car ad
Porsche ‘Dua Lipa for Porsche’ by We Are From LA
tan france holding a child
Bobbie ‘When Dads Take Leave’

Subscriber-only

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Treading water
Opinion
Flat figures show that IPG and Havas continue to tread water in Q2 results
A pot being wrapped by human hands
etsy
Etsy’s first-ever brand boss isn’t interested in ‘shiny, polished’ ads
Incoming Call
Agency Advice
What can new business managers do when they’re being ghosted?
Arsenal players wearing 24/25 kit in an African interior design inspired room
arsenal
Meet the ex-Nike brand boss getting Arsenal match fit off the pitch
Qualcomm on its plans as Manchester United’s new front-of-shirt sponsor
Qualcomm on its plans as Manchester United’s new front-of-shirt sponsor
Carmen True, vice-president of marketing at Qualcomm, explains how the tech company is leveraging the global reach of English Premier League side Manchester United to amplify its Snapdragon brand.
Featured video

Partner content

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121Corp offices
Promoted
Omniscient, omnipotent, omnipresent – the rise of the omni-agency
Travel image of a sunlit stone street with white villas
Open Mic
Paid search: How can travel brands leverage search ads this summer?
A train carrying a passenger (leaning out of the window) travels through green mountains
Open Mic
Customer loyalty: a lost cause in travel? Not if you rethink it
A couple lying on a beach
Promoted
How travel and tourism brands ensure campaign effectiveness

Marketing

show all
121Corp offices
Promoted
Omniscient, omnipotent, omnipresent – the rise of the omni-agency
Under pressure marketers are crying out for a new type of end-to-end, global agency offering. But what does it look like? And what’s next on its omnivorous menu?
Maria Greaves
Assistant editor - branded content, The Drum
Travel image of a sunlit stone street with white villas
Open Mic
Paid search: How can travel brands leverage search ads this summer?
A train carrying a passenger (leaning out of the window) travels through green mountains
Open Mic
Customer loyalty: a lost cause in travel? Not if you rethink it
The view of Coal Drops Yard
travel and tourism
From red-light district to trendy tourist hotspot, how King’s Cross found its identity
A pot being wrapped by human hands
etsy
Etsy’s first-ever brand boss isn’t interested in ‘shiny, polished’ ads
A hand shaping itself around the outside of a light-ring
Promoted
As influencer marketing strives for authenticity, diversity and independence are key

Agencies

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Treading water
Opinion
Flat figures show that IPG and Havas continue to tread water in Q2 results
Holding company results have been coming thick and fast – some good, most not so. Green Square’s Barry Dudley analyzes the latest results from IPG and Havas.
Barry Dudley
Director, Green Square
Publicis lion
Publicis Groupe
Publicis snaps up Influential, world’s most valuable influencer agency
Incoming Call
Agency Advice
What can new business managers do when they’re being ghosted?
Racer on the grid during Michelob's Lap of Legends
World Creative Rankings
World Creative Rankings: the top 20 agency leaderboard at the mid-year stage
Piles of colorful books
book
An alternative 2024 beach reads list – by marketers, for marketers
Image of Amazon campaign
Amazon
Ad of the Day: Amazon Business gives pirates a helping hook

Creativity

show all
A couple lying on a beach
Promoted
How travel and tourism brands ensure campaign effectiveness
As part of The Drum’s Travel & Tourism Focus, we use insights from automated research platform Kantar to show how brands from the likes of Air New Zealand and Disney are standing out in a saturated market.
Amy Houston
Senior Reporter, The Drum
An ad from Jackson Hole, a tourist destination urging fewer visitors
Opinion
Advertising overcrowded your dream holiday destination - it can also save it
A girl in the new Volkswagen ad
volkswagen
Ad of the Day: Olivia Wilde in driving seat for Volkswagen ‘Water Girl’ spot
man in nature
Ad Council
Ad Council’s ‘Pause to Heal’ campaign strives to prevent gun violence in Illinois
a woman in a hospital bed
bbdo
American Red Cross launches urgent PSAs to address America’s critical blood shortage
olympic athlete
Google
Sydney McLaughlin inspires in Google’s girl power ad for Paris Olympics’ Opening Ceremony

Media

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The growth in live TV streaming opens up new opportunities for advertisers
Promoted
Watching together: how communities are united through live TV
Will the cookie disapear?
Opinion
​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Digital footprint concept
Google
UK data privacy regulators ‘disappointed’ in Google’s decision to keep third-party cookies
Google Search
Google
In shock decision, Google abandons third-party cookie deprecation plans
Netflix logo atop building
netflix
Netflix Q2 subscribers & revenue jump as streamer doubles down on burgeoning ads business
Prime Truck
Opinion
Amazon seizes the Prime Day
Paris 2024 logo on white flag
Google
Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of Team USA
Apple News interface
Data & Privacy
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal

The Drum TV

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Inside the Jury Room

Inside the minds of The Drum Awards for Marketing EMEA judges

Efficient Minds

Efficient Minds: The Automation Edition

The Drum at Cannes

Stagwell CEO Mark Penn on ad industry trends, political advertising & AI

Award Winning Stories

Disney Star Network on Winning Grand Prix for Words of Pride - Reclaiming respect with language campaign
Awards Case Studies show all

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

Discover the learnings behind award-winning Cannes campaigns from Samsung, Heineken, Movistar, and DoorDash
Promoted

What’s in a win? Behind the scenes of Cannes Lions 2024’s victors

Example of the award-winning work
The Drum Awards for Marketing EMEA

How a rebrand from Edinburgh’s ‘other’ university got students saying ‘Must Be Nap...
Example of the award-winning work
The Drum Awards for Marketing EMEA

Norwich City x World Mental Health Day. Inside a campaign proving sport can do more
Example of the award-winning work
The Drum Awards for Marketing EMEA

Why chicken shops were vital to Oreo’s UK cultural strategy

Tech

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AI is an opportunity for both CMOs and practitioners to reframe marketing as a profit center, not a cost center.
Promoted
Google’s UK VP of marketing: ‘It’s not too late to be early’ with AI
Llama 3.1
Google
Weekly AI Recap: Meta launches Llama 3.1 & OpenAI unveils online search tool
SearchGPT
AI
OpenAI releases prototype of SearchGPT, a generative AI-powered search tool
Image from @Adobe Stock
Promoted
Apps, Ads, AI: the insider view on Meta’s App & Gaming Summit
GenAI in Advertising report from eMarketer and LiveRamp
Promoted
How brands can close the gap between gen AI expectations & reality
"Be the investor you want to be"
creativity
New AI-generated ad from financial services company Etoro to air during Paris Olympics
Gemini and ChatGPT
Google
Here's how tech companies are policing AI-generated political misinformation
Google Search
Google
In shock decision, Google abandons third-party cookie deprecation plans

Open Mic

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This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

GumGum
Top 3 things you should look for in legitimate contextual technology
IAB UK
Beyond the billboard: The impact of DOOH during big cultural moments
LG Ad Solutions
How the original equipment manufacturer will unlock CTV's future
Marigold
This is the best time for brands to re-think their loyalty programs - here's why
Taboola
Only 25% of advertisers are ready for a cookieless world - these 7 strategies can help
AdsWizz
The strategic advantage of in-game advertising for marketers
Acxiom
Don’t rush straight to AI marketing tactics - get these 4 data fundamentals right first
Open Media
Next-gen billboards: How 3D and IoT can be used to make OOH ads stand out

The Drum Network

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The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A black car, surrounded by shiny particulates
The Drum Network
Showroom tech is driving a new era of automotive marketing, but are we there yet?
For The Drum’s travel, tourism and auto focus week, Jaywing’s Chris Dowse test drives a decade’s worth of technological progress in car-buying customer journeys. Has all the tech made things better?
Chris Dowse
Integrated Strategy Director, Jaywing
A freshly baked cookie on a tray
The Drum Network
Questioning if your data is future-proofed? GA4 can provide the answer
A hand holds a mobile phone taking a picture of a sunset on a beach
The Drum Network
Amid ‘anti-tourism’ protests and TikTok mania, travel marketers must tread carefully
A woman sits at a table at a party with a carton of juice in front of her
The Drum Network
When it comes to sustainability, agencies need to offer action as well as words
A plane comes into land on a runway
The Drum Network
Your luxury landing page can be so much more than a website ‘portal’ – here’s how
A human head forms from grid lines
The Drum Network
Humanizing AI is an ethical conundrum. But that doesn’t mean we shouldn’t do it
People stand in a row in a field making love hearts by joining their hands
The Drum Network
Brands have the power to help end the loneliness epidemic
The message on the top half of a billboard reads 'sitr creativity'
The Drum Network
Trust me, media and creative are at their best when working together
Lee Bofkin and his Mr Potato Head collection
The Drum Network
Introducing the ad archivist: What my Mr Potato Head collection taught me about ads

The Responsible Marketing Hub

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Content created in partnership with Google

AI is an opportunity for both CMOs and practitioners to reframe marketing as a profit center, not a cost center.
Promoted
Google’s UK VP of marketing: ‘It’s not too late to be early’ with AI
How Cadbury, Odeon & Vodafone are putting AI to work
Promoted
How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment
Promoted
11 things we heard at Google’s Measurement & Effectiveness Summit
The Drum has partnered with Google to bring you ‘Ready. Set. Grow.
Promoted
The marketer’s guide to advertising measurement in 2024