Consumer electronics in the Asia-Pacific region - statistics & facts
From TVs, computers, and mobile phones to more recent innovations like smart watches and mixed-reality headsets – the consumer electronics industry boasts an ever-growing range of household staples and luxury gadgets. The Asia-Pacific region is home to some of the leading producers in the global consumer electronics industry as well as emerging markets with high growth potential. This makes for a positive industry outlook, as market revenue in APAC was forecast to increase across all subregions in the next few years.
The growth of the consumer electronics market in the Asia-Pacific region can be attributed to two subregions specifically: South and Southeast Asia. Market growth in both subregions is driven by several factors, including higher internet connectivity and fast-growing middle classes increasingly willing to spend on consumer tech. In both regions, the per capita spend on consumer electronics is set to increase significantly. Notably in terms of manufacturing, Vietnam is one of the major consumer electronics exporters in the world, and computers, phones, and their components top the list of the country's leading export commodities.
Established and emerging consumer electronics markets in APAC
East Asian countries such as South Korea, Japan, and China pioneered the production of consumer electronics in the Asia-Pacific region and now have some of the best-selling electronics brands in the world, including household names like Samsung, Sony, and Xiaomi. Hand in hand with the popularity of domestic brands, the ownership rate of consumer tech is high in East Asia.The growth of the consumer electronics market in the Asia-Pacific region can be attributed to two subregions specifically: South and Southeast Asia. Market growth in both subregions is driven by several factors, including higher internet connectivity and fast-growing middle classes increasingly willing to spend on consumer tech. In both regions, the per capita spend on consumer electronics is set to increase significantly. Notably in terms of manufacturing, Vietnam is one of the major consumer electronics exporters in the world, and computers, phones, and their components top the list of the country's leading export commodities.
