Win big with our VAIX retention services for sportsbook and casino operators, getting all the tools to significantly boost your retention marketing. Driven by AI technology, our CRM services provide you with accurate predictions on the future betting behaviors of your players as well as their potential value – so you can fully personalize your customers’ betting experiences.
With VAIX, you’ll understand your players better – and the best ways to keep them coming back for more. That means greater loyalty, and spending, for years to come.
The result? Big savings on your marketing budgets – and a big boost to your bottom line too.
Improve retention – boosting customer loyalty and cutting churn
Increase profits – driving wagering activity and player values
Reduce dependencies – pushing customers to bet more diversified
Get more valuable players – through early VIP detection and improved affiliate campaigns
Boost ROMI – optimizing bonus activities and cutting down CPAs
Understanding your players’ current and future behaviors gives you an instant advantage. It’ll help you run targeted marketing campaigns – and keep costs down.
Our AI-driven models give you reliable customer insights, identifying individual preferences, intentions and values. All within a very short period of activity, and with an accuracy above 95%.
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Know your players’ lifetime values
Within just 2 to 3 days of activity, our prediction model estimates your new customers’ lifetime values for their first 30, 90, 180 and 365 days – based on their demographics, current gaming patterns and spending habits.
Know if your players are likely to churn
Knowing if and when a customer potentially wants to leave in the next 7, 14 and 30 days – before they actually do gives you time to act. Keep them happy with targeted offers – or stop bonus campaigns that would go to waste.
Know when your customers will make their next deposit
Would you run a bonus campaign if you knew your customer was about topping up their account anyway? Our model predicts the likelihood of a player’s deposit in the next 7, 14 and 30 days – enabling you accurately target the right customer on time and optimize all bonus spend.
Know potential VIPs right from the start
Our VIP prediction model accurately detects if and when new or existing players are likely to become VIPs – and all within their first 7 to 14 days of activity. It also keeps an eye on existing VIPs, predicting any changes in their loyalty.
Know when your players will be active
Want to know when your customers will be active? Our model accurately predicts how much money a player will wager, and at what times. It then arranges all players in order of predicted activity – so you know who to focus on.
Personalize your bonus activities
By identifying the best types of bonuses for each individual player, our bonus recommendation model gives your marketing spend an instant boost. In addition to what bonus will work best, it also suggests the right bonus amount – and when to offer it.
Take the guesswork out of your betting offers with our customized bet-recommendation models. They automatically offer your players the bet opportunities most relevant to them – from preferred sports down to favored markets. All based on deep understanding of their preferences and interests.
Our technology also gives each customer the best betting experience possible, supporting features such as ‘Swipe Bet’, pre-filled bet slips (including accas), automated push messages, and many more.
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Personalized recommendations
Show always the most relevant bets for each individual customer, across favorite sports, leagues, teams and more – both pre-match and in-play.
Real-time market suggestions
Instantly recommend new personalized bets after specific events happened (e.g. goals, corners or cards) and send it via your sports platform’s live-betting UI, app push, or mail.
Swipe Bet, Custom Bet and more
Use our intuitive interface functionalities to provide a more appealing betting experience with pre-filled Acca suggestions, bet selections via swipe motion or bet builder features.
Similar games, leagues and more
Enable players to organically discover your betting offer – based on their preferences – rather than showing static pre-selected categories.
Related bets suggestions
Highlight always the most relevant, related events and bets to your customers’ bet slips after they’ve placed a bet, or as a suggestion when they’re browsing events.
Smart search
Enable users to find content quickly, with an AI-assisted search functionality that takes their preferences into account. Not even typos stop it returning accurate results.
