Blog The Answer is Probably Probabilistic Privacy and identity are having their moment. With cookie deprecation unfolding, finding effective data solutions is one of the top concerns on everyone’s mind in the ad tech industry. What is Probabilistic Data? The probabilistic…
Blog Navigating the Evolving Video Landscape: Challenges and… This article was previously published by Digiday…
Blog Reinventing Goodvertising: Executive Summary Goodvertising, purpose-driven initiatives, ESG policies, driving change……
Blog Allocating Outside the Box: Reimagining Political Ad… With great polarization comes great ad spending… …
Blog Multiplayer Gaming: How M&As Are Impacting Publishers Until 2022, the largest acquisition in the…
Blog Video Advertising Inventory: How Publishers Can Create… Video ad units are the fastest-growing category…
Blog The Sunset of Third-Party Cookies: What’s on… This article originally appeared in MarTech Series…
Blog SPO: Creating an EFFICIENT Programmatic Media Strategy Crafting an amazing digital creative is extremely…
Blog Pride, Juneteenth and Euro 2020: Video Content… Pride, Juneteenth, and EURO 2020 come together,…
Blog NBA Playoffs & Celeb Birthdays Boosting Video… Can’t believe we’re nearly halfway through 2021?…
Blog How Publishers Can Leverage Video Consumption Growth… When the World Health Organization officially declared…
Blog Holiday Digital Advertising on Cooking Sites Everyone knows that advertising budgets reach peak…
Blog Revenue Stream Diversification for Digital Publishers Digital publishers who rely solely on advertising…
Blog Contextual Targeting Is Not Only for Advertising Following our recent insights into how contextual…
Blog Video Strategy for Technology Websites Technology websites reach highly-educated, highly-affluent users. We discovered…
Blog Video Monetization: Best Practices for Publishers When it comes to monetizing videos, publishers…
Blog Is Ad Tech Consolidation Killing Programmatic? As featured on AdExchanger Programmatic advertising…