Social Media Lab Podcast

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Podcast: LinkedIn Post Length - Does Data Support the Idea that Longer is Better?
Podcast: LinkedIn Post Length - Does Data Support the Idea that Longer is Better?
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Podcast: 30 Hashtags on Instagram, Yes or No?
Instagram allows up to 30 hashtags on Instagram posts, but is that really the best way to get more Likes?
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Podcast: Is User Generated Content on Instagram Worth the Effort?
We'll find out in this study if user generated content (UGC) produces better results on Instagram than posting original content.
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Podcast: Re-testing Instagram Carousels
We tested Instagram Carousels in September of 2017, but is that data still good today? We ran a re-test to find out.
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Podcast: Is Facebook Reach on a Downward Spiral?
Rumor has it Facebook Reach is on a massive decline the last 2 years. But does the data regarding Facebook Reach actually support these claims?
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Podcast: Do LinkedIn Hashtags Increase Views?
Hashtags are great on social media for discovery, but will LinkedIn hashtags prove to be as useful? Read and listen to find out!
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Podcast: A Deep Dive into Using 280 Characters on Twitter
Twitter allows up to 280 characters, but will maxing out the limit lead to more engagement as opposed to sticking to 140?
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Podcast: Let's See if Emojis in Tweets Increases Impressions
Some say adding emojis to your tweets can lead to more impressions and higher engagements on Twitter. Is this myth or fact?
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Podcast: What's the Magic Number of Hashtags on Twitter and Instagram?
We know Twitter hashtags can lead to more discovery and new followers, but is there a magic number to get optimal Impressions?
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Podcast: Most Engaging Instagram Story Type
According to Carlos Gil Instagram Stories are the new Newsfeed. If that's so which type of Instagram Story is best? We have data you'll want to check out!
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Podcast: Does Adding an Emoji to Email Subject Lines Matter?
Some studies say adding an emoji in email subject lines leads to amazingly higher open rates and CTR. But is this fact or fiction?